This weeks Idea: Skip all that marketing. Just go get customers!

with Neil Godin I just received a call from an MD member who said he desperately wants to open new markets. His high end product can only be used by a small percentage of buyers, and he feels that they’ve got about as much market share as they’re going to get here in OurTown (Vancouver, […]

This weeks Idea: Park ‘n shower?

Aro 27:The Mother of All Bike Cafes?

with Neil Godin From our friends at springwise.com. Another great example of creative entrepreneurship. This time featuring a business in Sao Paulo, Brazil, called Aro 27. The basic idea is simple: more and more people are taking the bike to work instead of the car. It’s a great way to exercise…and a great way to […]

Idea of The Day: They do it for staff – why not for customers?

> The Idea: I needed an ink cartridge. My usual computer shop didn’t have it. In fact, their stock of cartridges could be called skinny at best. So. I drove to a nearby competitor’s store. They had what I needed now, and what I will need in future. Good find. Cheerful clerk. “First time with […]

Idea of The Day: A passion for ‘Junk Style’ & ‘Shabby Chic’

> The Idea: Last week I told you how HomeGoods stores engage customers by inviting them to share photos of the unique pieces they buy – once they are in place in their homes. This week, a twist and turn finds us in our own backyard, here in Langley, BC. After reading last week’s article, […]

Idea of The Day: Check this out!

> The Idea: I’m excited. And I don’t know where to start. Okay. At the beginning. An email arrives from MD member, Rev. Angelica Taggart. It says, “Just moved to Baltimore, MD and in looking for furniture stores on line, came across this one.” And what a find. > The Key Point: Rev. Angelica is […]

Today: Beware of “false profits!”

 > The Situation: Big telephone company. Won’t mention the name. Because the big ones are all pretty much the same. I open my telephone bill (for my Canada/USA toll-free number). A lot of minutes in the previous month. That’s good. People are calling. But, because the amount was higher than usual it prompted me to […]

Today: Here’s an offer I “can’t” refuse.

 > The Situation: Yesterday I told you about flipping through a coupon book. And I shared both my critical comments, and my positive comments, with you. Today, I want to tell you about a coupon in the same book that really rocks! The advertiser is Meridian Meats and Seafood, a brand-new store in my neighborhood. […]

Today: “Guaranteed by owner—personally!”

 > The Situation: My websites are hosted by a company called HostGator.com. They are professional. They are responsive. They provide 7/24 no-charge tech support. And. They are cheap—in the sense that they are inexpensive. And get this. If you’re not satisfied with their service, you can take your problem straight to the owner. Read on. […]

Today: “Enter to win–big!”

 > The Situation: One of my favorite business turnaround stories. The scene: An industrial supply business in Southern Ontario. During the huge recession of the 1980’s. Can’t mention the name because it was a turnaround (and they sold to one of "The Big Guys" a few years after we did this). Here’s the story.  > […]

Today: Who said there’s no free lunch?

 > The Situation: Our intrepid webmaster/programmer, Stephen Young, sent me a recent copy of thestar.com (the online edition of the Toronto Star), headlining the story of a Montreal restaurant that is pulling out all the stops in an effort to survive the recession. Their current promotion: Free lunch (or “whatever you want to pay”). Read […]