Idea of The Week: So powerful. So simple. So f*re-e!

>The Situation: Conducting a sales training course – just a few days ago – with a team of seasoned, professional sales people – when the talk turned to “pre-qualifying” prospective customers. Without thinking, I made the comment that (of course) they would (obviously) start researching a new prospective client by posting a Google Alert. Right? […]

Today: “Do I really want to be deleted?”

 > The Situation: It’s an email. From Kristi Sheraton of Precision Disc Manufacturing in Surrey, BC (makers of the type of CD discs that we use in our Business Builders Tool Kit). And I’ve re-read it four times. Because it is so plain, so simple, and so smart. It starts out by saying…”We have your […]