This weeks Idea: Skip all that marketing. Just go get customers!

with Neil Godin I just received a call from an MD member who said he desperately wants to open new markets. His high end product can only be used by a small percentage of buyers, and he feels that they’ve got about as much market share as they’re going to get here in OurTown (Vancouver, […]

This weeks Idea: Log home builder builds an engineering wonder at UBC

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with Neil Godin It all started innocently enough. Marketing Dangerously member John Boys (of Nicola Logworks in Merritt, BC) emailed to request a copy of my “Take Control in Selling” article. Great. But attached to the email was a photo. Always curious, I opened the attachment, and there it was. A photo of…  Well, I […]

Idea of The Week: A flash mob? Singing opera?

>The Situation: An email. From MD regular, Ellen Edwards. It says, simply, “I found this most enjoyable and I’m sure even non lovers of opera will too.” And what is Ellen referring to? Well, it’s a YouTube video about…   Wait. Wait. Why not just click here and have a look for yourself? >The Idea: Isn’t […]

Idea of The Day: They do it for staff – why not for customers?

> The Idea: I needed an ink cartridge. My usual computer shop didn’t have it. In fact, their stock of cartridges could be called skinny at best. So. I drove to a nearby competitor’s store. They had what I needed now, and what I will need in future. Good find. Cheerful clerk. “First time with […]

Today: “Ho, Ho, Ho, and Merry Christmas (or…)”

 > The Situation: It’s (almost) Christmas, 2008. And we at MD want to wish every one of you a warm and wonderful holiday season—whether that means Christmas. Or Hanukah. Or just a wonderful time with family and friends. We also want to thank you for a great year here at MD. We finally achieved our […]

Today: Skip all the marketing–just go get some customers!

 > The Situation Can we skip all this marketing and sales stuff, and just go get some customers? Yes. Of course. My clients do it all the time. And so can you. Here’s the story: A Marketing Dangerously member called me and said he was in a real conundrum. Wassup, I asked. Seems they make […]