This week’s Idea: Why did meat sales surge on “Meatless Monday?

Lorne McMillan carves the leg of a 350-pound water buffalo.

with Neil Godin Meatless Monday? Never heard of it. Nor had hundreds of other Vancouverites who swarmed a new biz called West Broadway Meat Co. on a recent Monday. Why did their meat sales surge on Meatless Monday? Because Head Butcher Lorne McMillan put the word out that they would hold a public butchering of […]

This week’s Idea: This week’s idea is a lot of hot air!

My iPhone photo of the ReMax balloon: A stunning example of outdoor advertising.

with Neil Godin Whoaa. Around a curve, and just over that little hill…a car stopper. What is it? Up close and personal (maybe 50 feet above the ground) – it’s the ReMax hot air balloon. Sure I’ve seen it before. But that didn’t stop me from sucking in a huge breath – and saying “wow” […]

This weeks Idea: Skip all that marketing. Just go get customers!

with Neil Godin I just received a call from an MD member who said he desperately wants to open new markets. His high end product can only be used by a small percentage of buyers, and he feels that they’ve got about as much market share as they’re going to get here in OurTown (Vancouver, […]

This weeks Idea: Park ‘n shower?

Aro 27:The Mother of All Bike Cafes?

with Neil Godin From our friends at springwise.com. Another great example of creative entrepreneurship. This time featuring a business in Sao Paulo, Brazil, called Aro 27. The basic idea is simple: more and more people are taking the bike to work instead of the car. It’s a great way to exercise…and a great way to […]

This weeks Idea: If drones can serve sushi, can they serve you?

The iTray – an iPad-controlled device, flies through the air to brings food to customers.

with Neil Godin If you’re not familiar with Springwise, let’s get you familiar. It’s a website/blog/newsletter that scours the earth, every week, in search of the brightest entrepreneurial ideas out there. If you’re not yet a subscriber, go to www.springwise.com – now – and be prepared to be blown away. If you’re already a subscriber, […]

This weeks Idea: Stay calm. Wine is on the way.

Winebulance

with Neil Godin I often say to clients and speaking audiences that the possibilities in business – and in marketing – are limited only by our imagination. This week, a perfect example. Read on. When I first received this image (in an email from Marketing Dangerously member Julie Pender, I assumed that it was simply […]