Idea of The Day: Want to attract customers? Start a parade.

>The Idea: Tired. Driving home from the airport. But I perk up, and slow down. Why? Because I’m looking at a parade of three cars just ahead of me. Each with a huge box on top (about the size of a refrigerator). Each adorned with identical signage – promoting a huge sale at Decor Home […]

Idea of The Day: Pet sitting at $1000 day? Believe it!

>The Idea: Dropped by one of my great clients this afternoon – Pets First in Vancouver. Owner Phil Chagnon and General Manager, Pam Thind, weren’t in. Where were they? Well. They were out at Vancouver International Airport (YVR) for a wine and nibbles reception. The occasion? Camila Dahl, owner of JetPetResort ( www.jetpetresort.com ) is […]

Idea of The Week: Social media and the net: a passing fad?

>The Situation: Jackson Triggs. A major Canadian winery. Just announced the introduction of their new label design, ‘Unity.’ Looks good. Why do I tell you this? Because. In their full page ad, there isn’t a word about the company. Or where they’re located. There’s no telephone number. No address. Their website is listed – but […]

Idea of The Week: Are you ready for ‘this’ emergency?

>The Situation: This is brilliant. Knowing the reason why many of us avoid crowded city buses, Gillette Right Guard Deodorant marketers hit a home run with what I’m calling ‘the guerrilla marketing campaign of the year.’ See what you think… >The Idea: The idea was to take full advantage of our fear and loathing of […]

Idea of The Week: A flash mob? Singing opera?

>The Situation: An email. From MD regular, Ellen Edwards. It says, simply, “I found this most enjoyable and I’m sure even non lovers of opera will too.” And what is Ellen referring to? Well, it’s a YouTube video about…   Wait. Wait. Why not just click here and have a look for yourself? >The Idea: Isn’t […]

Idea of The Day: How did George Moen hijack the Olympics?

>The Idea: As everybody knows, the IOC slammed any business with a cease-and-desist if they tried to hitchhike on anything related to the Vancouver Olympic Games. Did their embargo work? No. One local business that beat the ban: Blenz Coffee. Blenz was one of “The Gang of Five” Canadian brands that associated themselves with the […]

Idea of The Week: You stayed tuned – so here are the details…

 > The Situation: Well. I asked you to stay tuned for details of our first MD MeetUp (and the launch of our Marketing Dangerously 90-Day Social Media Challenge). And here you are. So, here are the details.  > The Idea: The idea is to ‘do’ what we know we ought to do to. In this […]

Idea of The Day: If they can do it we can do it!

> The Idea: We used to call them teaser ads – a sprinkle of very small ads throughout a newspaper that said, “see our big ad on page ten.” It was/is a great way to ensure readership of an expensive ad. But now the game has changed. Now we can all use inexpensive teaser ads […]

Idea of The Week: Bring this coupon with you.

 > The Situation: I shop at Meridian Meats and Seafood, a small chain of four stores here in the Fraser Valley area of Metro Vancouver. On a recent visit, I entered an enter-to-win contest. My entry didn’t win (of course), but that’s not the story.  > The Idea: The story is the little invitation printed […]

Idea of The Day: Check this out!

> The Idea: I’m excited. And I don’t know where to start. Okay. At the beginning. An email arrives from MD member, Rev. Angelica Taggart. It says, “Just moved to Baltimore, MD and in looking for furniture stores on line, came across this one.” And what a find. > The Key Point: Rev. Angelica is […]