This week’s Idea: Want to go bowling with Obama?

Did this cheap stunt keep a bowling alley out of bankruptcy?

with Neil Godin An email. From long time friend and MD member, Joyanna Anthony (“The Idea Lady”). “Thought you’d get a chuckle from this idea,” her email read. And I did. Well, sort of.  Here, first look at the picture, then I’ll tell you the story (if it isn’t already told)… Need I say more? […]

This week’s Idea: Why did meat sales surge on “Meatless Monday?

Lorne McMillan carves the leg of a 350-pound water buffalo.

with Neil Godin Meatless Monday? Never heard of it. Nor had hundreds of other Vancouverites who swarmed a new biz called West Broadway Meat Co. on a recent Monday. Why did their meat sales surge on Meatless Monday? Because Head Butcher Lorne McMillan put the word out that they would hold a public butchering of […]

This weeks Idea: Now “This” is Roadside Marketing!

Ultra - Van - final

with Neil Godin Walking down the street. Here in beautiful downtown Langley, BC. When I’m stopped in my tracks by…this:   “This” is a 1946 Chevrolet Panel Delivery Vehicle owned and restored by Randy O’Grady of Ultra Digital Printing and Signs, here in Langley. What a traffic stopper!  When I returned to my home office […]

This week’s Idea: Is there anything that Angie isn’t doing?!?!

Well Seasoned Christmas gift

with Neil Godin It all started innocently enough. I was enjoying dinner with my neighbor Sandi, when I spotted an envelope that looked like this: It was hard to photograph, and it’s also a bit hard to read. So. Let me read it for you…  Basically it tells Christmas holiday shoppers that if they return […]

This week’s idea: “I tell ya – events sell !”

with Neil Godin In my mail box. A simple black and white flyer. Folded. With the ambitious title, “The Walnut Grove News.” On the cover, photos of ReMax Realtors Dave Robles and partner, who bill themselves as “The Realtors who have SOLD more homes in Walnut Grove than any other Realtor.” (They note that they’ve […]

Idea of The Week: Stuck in the wrong job?

>The Situation: Getting attention is getting easier. Case in point: Look at these photos that Danish personnel agency, jobsintown.de, attached to various kinds of vending machines (and a children’s ride). Brilliant? Or what? >The Idea: The idea is to come up with ideas – to step up to the edge of the box – and […]

Idea of The Week: Did guerrilla marketing help Whitecaps win?

>The Situation: Here at Marketing Dangerously, we love guerrilla marketing. Why? Because it’s fun, fast, creative – and often, well, dangerous.  Case in point: As everyone in Vancouver knows the Whitecaps FC (meaning Football Club, for you non-soccerolics), has just played its debut game in the MLS Major League Soccer organization. Wanting to make their […]

Idea of The Week: You speed, we pay the ticket?

>The Situation: At Marketing Dangerously we love guerrilla marketing (obviously). And here’s a brilliant example, courtesy of Mental Floss Magazine (“where knowledge junkies get their fix”). Read on… >The Idea: The story involves game maker Acclaim Entertainment of the UK. The idea? The company announced that it would pay all speeding tickets in England on […]

Idea of The Day: This actually works!

>The Idea: This idea isn’t brand new – but it is effective. My colleague Jonathan Christian passed along a copy of a fax he received from another colleague (and MD member), Dave Dubeau. The handwritten message on the fax reads: “Time sensitive…sorry for the messy note, but I wanted to get this to you right […]

Idea of The Day: Your free gift – an AK-47!

>The Idea: Now ‘this’ is marketing dangerously. At Nations Truck, in Sanford, Florida, they now give away an AK-47 assault rifle with every used truck sold (but only until November 30, so hurry on down!). Is it working? Yes, says sales manager, Nick Ginetta, “our sales have doubled.” >The Key Point: Hmm. Designed to raise […]