Idea of The Week: The little clock company that could!

>The Situation: Here at marketing Dangerously we’ve been watching with interest (for about two years) as Keven McTaggart has steadily built his little niche business into a successful mainstream player. His company is called ‘Anything on a Clock,’ and he’s located here in OurTown (better known as Vancouver, Canada). I want to tell you about […]

Idea of The Week: Fitness Town Challenge raises brand awareness – and $17k for charity!

>The Situation: An email. From MD regular, Jimmy Gray, of The Portables. Introducing me to Sandy Gerber of NEXT Marketing and Design – and to Sandy’s client, Dai Manuel, COO of Fitness Town Stores. The email also alerted me to the news that Gerber/Manuel collaborated on a just-completed 90-day Fitness Town Challenge that raised more […]

Idea of The Day: A passion for ‘Junk Style’ & ‘Shabby Chic’

> The Idea: Last week I told you how HomeGoods stores engage customers by inviting them to share photos of the unique pieces they buy – once they are in place in their homes. This week, a twist and turn finds us in our own backyard, here in Langley, BC. After reading last week’s article, […]

Idea of The Day: Check this out!

> The Idea: I’m excited. And I don’t know where to start. Okay. At the beginning. An email arrives from MD member, Rev. Angelica Taggart. It says, “Just moved to Baltimore, MD and in looking for furniture stores on line, came across this one.” And what a find. > The Key Point: Rev. Angelica is […]

Today: The idea of the week is… “The trouble with old fashioned selling”

 > The Situation: I urge my clients (and you) to stop selling the hard way. Stop calling strangers to introduce yourself. Stop trying to get appointments with these people. Stop making pitches to them. Stop making mechanical “follow-up” calls to them. Just stop it. Why? Because. If you have to convince me (or persuade me) […]

Today: Want to succeed? Stop going to work!

 > The Situation: Billy Carpenter. Wine expert. Sommelier. Proprietor of Vin de Garde Cellar Systems in Vancouver–and a brand new marketing client. At our first meeting Billy said, "we’re doing okay, but I’m worried — because the phone has stopped ringing." Then we need to get you away from the phone, I said. He looked […]

Today: They came through…

 > The Situation: A couple of days ago, I told you about a coupon offer that I found in a coupon book (oddly enough). It was from a store called Meridian Meats and Seafood. And. As you may recall, they made me an offer that I could not refuse. So. I took that coupon into […]

Today: “Just change your mind…”

 > The Situation: Brand new client. Successful storefront business. A (very) small consulting/coaching project, but great fun. Challenge: How to increase walk-by and drive-by traffic. No problem.  > The Idea: Two ideas today. The first idea is "eye catching"–doing things to catch the eye of passers-by. My first suggestion: A car-topper–a car-top sign (with balloons) to […]

Today: “The mother of all vendors?”

 > The Situation: I was drifting off to sleep. When…it happened again. I woke with a start. Turned on the beside lamp. Grabbed the pen and note pad that are always there. And wrote down the essence of the dream that kept me from sleeping. Want to hear what it was?  > The Idea: The […]

Today: Ab Fab Desserts? “Absolutely Fabulous!”

 > The Situation: A (big) room full of business people. At our sold-out seminar last week (on recession-proof marketing). In New Westminster, BC. This was an afternoon seminar that went longer than our usual (all the way from 1 to 5). Which is good. Except that this time I had forgotten to buy energy bars […]