Idea of The Week: GST. PST. HST. Or BST?

>The Situation: If you live in BC you’re confused (and so am I). In a couple of days we’re going to be voting on whether or not to keep the horrifically hated HST. If we vote “Yes,” we’re saying “No,” we don’t want it. If we vote “No,” it means “Yes,” we want it. And […]

Idea of The Week: Got a problem? There is ‘always’ a solution!

with Neil Godin >The Situation: Times are tough in debt-shattered Ireland. Tens of thousands of young adults are fleeing the country in search of jobs – as the country’s economy goes from bad to worse. But one frustrated job hunter, 26-year-old Feilim Mac An Iomaire, has refused to leave – and has captured the nation’s […]

Idea of The Week: Need to dump the junk?

>The Situation: Maybe this idea is old (if it isn’t, it’s so good it should be), but it’s brand new to me. Driving through picturesque Fort Langley village on Sunday. The car (almost) stopped itself as I stared at a sign on a telephone post. It read, simply, “Garage Sale.” With a huge red arrow […]

Idea of The Week: Beef ‘n Beer in Rain ‘n Cold. Did it work?

>The Situation: I wrote this a few days ago while visiting Cobble Hill, Vancouver Island, Canada. The occasion: An open house hosted by our marketing and sales coaching client, Pacific Building Systems. Purpose of the event: To show home builders that their Pacific Truss Division makes a superior product – and earns its premium pricing. […]

Idea of The Week: Did guerrilla marketing help Whitecaps win?

>The Situation: Here at Marketing Dangerously, we love guerrilla marketing. Why? Because it’s fun, fast, creative – and often, well, dangerous.  Case in point: As everyone in Vancouver knows the Whitecaps FC (meaning Football Club, for you non-soccerolics), has just played its debut game in the MLS Major League Soccer organization. Wanting to make their […]

Idea of The Week: What kind of doctor is ‘The Rehab Surgeon?’

>The Situation: Love it. Love it. Love it. I was Googling the term “outrageous guarantees” for a piece I’m writing on differentiation (is that my favorite topic?). And up pops a listing for “The Rehab Surgeon.” The What? The Rehab Surgeon – a contractor who specializes in rehabilitating homes bought by real estate investors for […]

Idea of The Week: Ready to change your mind?

>The Situation: It happened about a year ago, so I’ll start at the beginning.  I get calls on my 1.800 number (my Canada/USA toll free number) from all over Canada and the USA (surprise, surprise) often from people who do not want to talk to me – people, in other words, who are calling a […]

Idea of The Week: You speed, we pay the ticket?

>The Situation: At Marketing Dangerously we love guerrilla marketing (obviously). And here’s a brilliant example, courtesy of Mental Floss Magazine (“where knowledge junkies get their fix”). Read on… >The Idea: The story involves game maker Acclaim Entertainment of the UK. The idea? The company announced that it would pay all speeding tickets in England on […]

Idea of The Week: Have you noticed?

>The Situation: An email. From one of my favorite marketing and sales coaching clients – Phil Chagnon, owner of PetsFirst (www.pets1st.com), here in Metro Vancouver, BC (home of the new ‘Earth Options’ brand of ultra- healthy, grain-free, pet food, which my dogs Chiki and Chimo swear is the tastiest they’ve every tried). But the email […]

Idea of The Day: A bachelor pilot – looking for love?

>The Idea: The idea is ‘personal branding.’ Case in point: Jane Carstens. Jane is a professional matchmaker in Vancouver, Canada. Her company is called Matchmaker for Hire. But her company name is far less important than her personal name. Why? Because Jane ‘is’ the company. Ah, but she’s not alone. Her colleague, Jill Carter, is […]