Idea of The Week: Is it s-p*a-m yet?

>The Situation: I get the same question again and again. “How often should I send marketing emails to people in my data base?” And… “What should I write about?” And, “When is it s-p*a-m?” Etc. My answer is simple and clear, and always the same. Read on. >The Idea: The idea (and my answer) is […]

Today: Google’s got your number!

 > The Situation: MD member and realtor George Porter, who I mentioned in my article about selling real estate in a falling market—is back on our radar screen. Here, I’ll read you an email he sent me yesterday. “Hi Neil. I just read your Marketing Dangerously article on how to translate text, free of charge, […]

Today: “Nessun evento. Appena un cioccolato.”

 > The Situation: My mouth is hanging open. And I do not believe what I’m staring at. Here, look over my shoulder and I’ll show you what I mean. Okay, I just finished writing the Marketing Dangerously article about Bosa Foods and their “thank you” chocolates. Now, because I typed the word “mercado” in the […]

Today: “May 2009 be your best year ever!”

 > The Situation: It’s a brand new year. And here at MD we’re excited. Why? Because at long last we’re ready to launch “Marketing Dangerously Gold.” MD Gold is the paid membership version of your e-letter/blog—and it adds huge value to the basic version. But wait. Don’t panic. The free version will continue—it will simply […]

Today: “Do I really want to be deleted?”

 > The Situation: It’s an email. From Kristi Sheraton of Precision Disc Manufacturing in Surrey, BC (makers of the type of CD discs that we use in our Business Builders Tool Kit). And I’ve re-read it four times. Because it is so plain, so simple, and so smart. It starts out by saying…”We have your […]