This week’s Idea: “Psst. Want to buy a house cheap?”


 with Neil Godin Another email (keep those cards and letters coming). This time from MD Member, and Mortgage Merlin, John Charbonneau – one of the most active mortgage brokerage marketers we’ve ever encountered. And. Here he goes again. This time, John is using out of the box thinking, plus education-based marketing, to find new and […]

This week’s Idea: Is there anything that Angie isn’t doing?!?!

Well Seasoned Christmas gift

with Neil Godin It all started innocently enough. I was enjoying dinner with my neighbor Sandi, when I spotted an envelope that looked like this: It was hard to photograph, and it’s also a bit hard to read. So. Let me read it for you…  Basically it tells Christmas holiday shoppers that if they return […]

This week’s Idea: Should you (could you) run a contest?

Billy Carpenter-Design a wine wall contest-MD

with Neil Godin  Our client, colleague and friend, Billy Carpenter, proprietor of Vin de Garde Modern Wine Cellars Inc. here in Vancouver, amazes us (again). This time with a contest inviting designers to submit their ideas for a wall mounted wine display system that Vin de Garde will manufacture. This is serious. The winner of […]

This week’s Idea: Truss question? Trust “The Wizard.”

Pacific Truss: Ask the Wizard!

with Neil Godin Trust me. Times are tough in the truss business. (Say that three times without tripping over your tongue).  The truss biz rises and falls with housing starts – and housing starts are flat-lining. When that happens competition is fierce – and, because everyone is so cost-conscious – this favors those who sell […]

This week’s idea: Want a formula for success? Just study everything John Charbonneau does – and then copy it.

John Charbonneau's Newsletter

with Neil Godin How did you like that subject line? You know, “How to avoid getting trapped in voice mail.” (Hey. It intrigued you enough to open it, or you wouldn’t be here.) But I have a confession. I stole that subject line. I pinched it from John Charbonneau, a mortgage broker with The Mortgage Group. And […]

This week’s Idea: Pacific Homes is in the news – again. Here’s how they do it.

Hot news about a pink house...

with Neil Godin I started writing this in Whistler, BC, a couple of weeks ago. I was there to speak at the annual Global Buyers Mission, an exhibition of wood products hosted by BC Wood Specialties Group, an organization representing people who make (beautiful) things out of wood (things like custom furniture, kitchens, flooring, doors […]

This week’s idea: We call it “Attraction Marketing.” And “this” is how it’s done!

Visit for full details of his latest event.

with Neil Godin Roger Killen.  Remember that name, because you’re going to hear it a lot. Roger is co-organizer of Vancouver Business Network, a group with more than 1900 members and counting. Roger has invited me to present at the group’s July 24 Meetup. (I’ll be doing a talk on personal branding – why […]

This week’s Idea: Go big, or go home!

Jonathan Speaking

with Neil Godin An email. From good friend and colleague, Jonathan Christian. Inside, an offer. It isn’t confidential so here, have a look: “Hey everyone – as you may have heard I have recently totally revised our Social Media 101 workshop to bring it right up to date with all the big changes at Google […]

This weeks Idea: Log home builder builds an engineering wonder at UBC


with Neil Godin It all started innocently enough. Marketing Dangerously member John Boys (of Nicola Logworks in Merritt, BC) emailed to request a copy of my “Take Control in Selling” article. Great. But attached to the email was a photo. Always curious, I opened the attachment, and there it was. A photo of…  Well, I […]

Idea of the week: Podcast pioneer Bob Garlick says you can use podcasting to build business – no matter what you do!

Bob Garlick's Idea Banner

with Neil Godin Meet Bob Garlick (a.k.a. The Great Idea Guy). Bob is Vancouver’s podcasting aficionado. He co-hosts “The Bunker Project” in the basement of the Barclay hotel on Robson Street (with mobile telecommunications titan, Andrew McGivern), where business owners are invited to come on down – every second Wednesday evening – and learn how […]