Today: Who said there’s no free lunch?

 > The Situation: Our intrepid webmaster/programmer, Stephen Young, sent me a recent copy of (the online edition of the Toronto Star), headlining the story of a Montreal restaurant that is pulling out all the stops in an effort to survive the recession. Their current promotion: Free lunch (or “whatever you want to pay”). Read […]

Today: “Get you a Margarita?”

 > The Situation: I saw it on CNN. But here it is, word for word, in The Huffington Post (out of Chicago). The headline reads: “’World’s Best Job’ Website Flooded In Final Hours.” And then the story: “BRISBANE, Australia — A lucky 200 people have been shortlisted for the chance to become the caretaker of […]

Today: A whole new meaning for “shoe trees”

 > The Situation: I search the internet for idea gems that will light up your day. And today I found a good one. From a website called The product is Lux Silk Nourishment Body Wash, made by Hindustan Lever Ltd. The scene is Singapore. The guerrilla marketing challenge: Communicate the fact that even when […]

Today: “Sock and awe” game’s a big hit!

 > The Situation: A few week’s ago US Prez George Bush dodged a leathery bullet—when a young Iraqi journalist threw his shoes at him during a press conference.  Bad news for the journalist (still in jail). Good news for internet marketer Fubra World in England. Within hours of the shoe pitch, Fubra’s programmers posted a […]

Today: “Talk about a cliff hanger..!”

 > The Situation: Christmas sales may have been down 35 to 40% across the board this year—but not at Mad Dog Source for Sports in Vancouver. Mad Dog owner, Randy (“Mad Dog”) Bishop, kept his numbers up by repeating a sales promotion at his suburban Langley and Abbotsford stores, that has been wildly successful for […]

Today: “Passengers may now remove their clothes…”

 > The Situation: Brandon Roe shared another gem, and I’ve got to share it with you. Here’s the story…  A German travel agency called Ossiurlaub, has announced a brand new flight from the city of Erfurt to the Baltic Sea. So? So this is no ordinary flight. Once the plane is airborne, all passengers will […]

Today: “Monster truck show…this weekend”

 > The Situation: Do you remember me telling you about the stunt that publicists pulled in New York City, when they launched Spiderman Three? (Where they plucked one urinal from a long row in each public washroom and hung it from the ceiling—with a sign that said, “Spiderman Three, Starts Friday”). Well here is another […]

Today: “It’s a whole new world…”

 > The Situation: Yesterday was Grey Cup Day in Canada—an unofficial national holiday—with the cup won by Calgary (way to go, Calgary—unless you’re a Montreal fan). This brought to mind a brief article in Marketing News, the American Marketing Association monthly mag—which tells about Doritos’ plan to offer a $1 Million dollar prize to the […]

Today: “Don’t keep it to yourself!”

 > The Situation Yesterday, I mentioned a bed and breakfast in Langley, BC, that earned a third of a page of coverage in The Province newspaper, Vancouver’s second-largest daily. Today, their story.  > The Idea Free publicity not only raises your profile and promotes your business—at zero cost—it also enhances your credibility. In this case, […]

Today: Classy crustaceans get upscale digs

 > The Situation We’re talking about Whole Foods. Again. But this time we’re talking about how they treat lobsters at their Atlanta location. Here’s the story. About a month ago, the chain pulled live soft shell crabs from all its stores—amid concerns for their quality of life. And now, in a test program, they have […]