This week’s Idea: Direct Mail is Dead. Long Live Direct Mail!

Dave Dubeau - direct mail in clear plastic

with Neil Godin In my (snail) mail box – an (other) package from Dave Dubeau.  I mean “another” package because I get many packages from Dave. And I mean an “other” package because this is like no “other” package that I’ve ever seen. Lemme explain. No. First lemme show you: Dave, who runs two very […]

This week’s idea: A direct mail piece that oozes credibility!

Tracey Bosch-Langley's #1 Realtor

with Neil Godin Rumors of the death of direct mail have been (wildly) exaggerated, as Mark Twain would say. Here’s proof. For the second time in the same number of weeks, this flyer literally popped out of my mail. Printed one side. Folded. Two color. With print on the outside and the headline visible above […]