Idea of The Week: They lend you a what?

>The Situation: In searching for examples of ‘websites that do it right,’ (for my ecommerce seminars), I’ve discovered a company called San Diego Kitchen and Bath. Knowing how people stress over kitchen renovating, SDKB offers two radically exceptional benefits that you and I can learn from. Read on. >The Idea: The idea is simply this: […]

Idea of The Day: Ordinary business. Powerful website. Come have a look.

>The Idea: I’m preparing to do a seminar series on ecommerce. I find a ‘note to Neil’ to check out Sign-A-Rama Burnaby’s website – because – they now offer a 10% discount to people who follow them on Twitter. Bright idea. So I visit their website. And I am blown away. This is a regular […]

Idea of The Week: Who’s got the biggest one?

We’re back. (Hope you missed us.) Special Note: The social media challenge resumes tomorrow and our next Social Media Challenge Meetup gathering will be held this Saturday morning. Please scroll down for details. And please forward this message to everyone you know who needs to become social media savvy. >The Situation: Size matters. Vacationers travel […]

Idea of The Week: You – an Olympic racer?

>The Situation: If you’re like most of us, the thought of gettin’ down to the gym doesn’t exactly lift you up. But look at this. If you join Vancouver’s newest fitness center – at the Richmond Olympic Oval – you’re not going for a workout – you’re heading for head to head competition with the […]

Idea of The Day: Smith Construction takes references to a whole new level!

>The Idea: I’ve never seen anything like it. In this case ‘it’ is a letter. From Greg Smith of Smith Construction (in Coquitlam, BC). With a sheet of paper attached, listing 22 companies that Smith Construction has worked for. On the left, the list of companies. In the middle, a list of the CEO’s, owners, […]

Idea of The Week: WIND Mobile tucks customer care message into recruiting ad

>The Situation: This is so smart that I have to believe it’s intentional. It’s an ad. By upstart Canadian cell service, WIND Mobile. And its headline reads: “Hey people. We’re hiring people who treat people like people.” The text goes on to say, “WIND Mobile is launching in your city. And we’re looking to hire […]

Idea of The Week: Where would you walk slowly and touch everything?

 > The Situation: South Granville Street. Vancouver. A sunny Saturday. Perfect day for lunch at Ouisi (pronounced wheez-ee), which is short for Louisiana, which is short for spicy hot, delicious food), and a little walkabout. Which brings me to this week’s item.  > The Idea: The idea this week is to do exactly the opposite […]

Idea of The Day: Adult potty training?

> The Idea: Another email (keep those cards and letters coming). From MD Regular (and long time marketing and sales training client), Dennis Thomasson, of Fresh Air Experience Sporting Goods (Ottawa and Thunder Bay, Ontario).  It reads: "When I went to the men’s rooom in Schiphol Airport (Amsterdam). I saw a fly in the urinal […]

Idea of The Week: How to make it impossible to say no!

 > The Situation: An email. From MD regular, Tom Duguay of Chartex, the distribution/packaging/palleting experts in Edmonton. It reads: “Got a call from COSTCO. The rep wanted to know if they could come by and make a presentation to our staff about membership.” Tom continued: “COSTCO is a great store. But who wants to spend […]

Idea of The Day: How stories get around…

> The Idea: Someone named Laynie Kelly told a blogger named Drew McLelland – who told his readers (including an MD member named Chris Mapson, of Winton Global Homes) – about a cab driver named Frank.  Why? > The Key Point: Well, because Frank is a cab driver with a difference.  How different?  What different? […]