This week’s Idea: “Psst. Want to buy a house cheap?”

Foreclosure

 with Neil Godin Another email (keep those cards and letters coming). This time from MD Member, and Mortgage Merlin, John Charbonneau – one of the most active mortgage brokerage marketers we’ve ever encountered. And. Here he goes again. This time, John is using out of the box thinking, plus education-based marketing, to find new and […]

Idea of The Day: Brand new ways to build your ‘list’ – Day 27: How to get them “re-tweeting”!

Challenge #27: Please see the “Key Point” for today’s task >The Idea: I’m still thinking about Trilby Jeeves’ presentation last Saturday at our social media challenge ‘meetup’ gathering. As I told you, when Trilby recommended the websites of two participants (as a demonstration of Twitter’s power), they both got a huge response (50+ and 30+ […]

Today: “Nessun evento. Appena un cioccolato.”

 > The Situation: My mouth is hanging open. And I do not believe what I’m staring at. Here, look over my shoulder and I’ll show you what I mean. Okay, I just finished writing the Marketing Dangerously article about Bosa Foods and their “thank you” chocolates. Now, because I typed the word “mercado” in the […]

Today: “May 2009 be your best year ever!”

 > The Situation: It’s a brand new year. And here at MD we’re excited. Why? Because at long last we’re ready to launch “Marketing Dangerously Gold.” MD Gold is the paid membership version of your e-letter/blog—and it adds huge value to the basic version. But wait. Don’t panic. The free version will continue—it will simply […]

Today: Now “this” is an email!

 > The Situation: Just received an email from MD member Marj Bird, a stand-out realtor with Coldwell Banker in the picturesque town of Nanton, Alberta. Wow. What an email. Instead of the usual grey text, Marj’s missive is headed with a huge full color photo of the Rocky Mountains—with her portrait inset at the left—and […]

Today: “Do I really want to be deleted?”

 > The Situation: It’s an email. From Kristi Sheraton of Precision Disc Manufacturing in Surrey, BC (makers of the type of CD discs that we use in our Business Builders Tool Kit). And I’ve re-read it four times. Because it is so plain, so simple, and so smart. It starts out by saying…”We have your […]