Idea of The Week: A zip lock bag, 4 Advils, a napkin & printed instructions?

with Neil Godin >The Situation: An email. From MD regular Vicky White, of Life Design Strategies. Telling me about her trip to the endodontist for a root canal. But she didn’t want to talk about the root canal – she wanted to share what happened as she left the doctor’s office. “I was handed a […]

Idea of The Week: Now “this” is a thank you card!

>The Situation: Talk about personal branding. Her name is Christine Till – and she’s now known as “BC’s Marketing Mentress.” I met Christine (way) back in 1990 when we were both involved in a  cross-Canada program of business owner development training. Christine led a group of business owners as a hands-on coach, and I presented […]

Idea of The Week: Where would you walk slowly and touch everything?

 > The Situation: South Granville Street. Vancouver. A sunny Saturday. Perfect day for lunch at Ouisi (pronounced wheez-ee), which is short for Louisiana, which is short for spicy hot, delicious food), and a little walkabout. Which brings me to this week’s item.  > The Idea: The idea this week is to do exactly the opposite […]

Idea of The Week: This guy saved my life!

 > The Situation: On the phone. With Barry Tupper of FPInnovations in Halifax. Planning a seminar series for his members (people who make beautiful things out of wood before they sell it) in Newfoundland. This is exciting. A chance to get back to the rock. But that’s not today’s item. The item is a little […]

Today: Dave’s on a Roel?

 > The Situation: Dave Roels isn’t just a photographer. He’s an institution. As the “Official Photographer In Residence” at The Vancouver Board of Trade, Dave meets, greets (and photographs), just about everyone who’s anyone—locally, and from around the world. He has a very busy and successful business. A huge client list. And a constant flow […]

Today: “A Wurzelsepp in my mail box. Wow!”

 > The Situation: A bulky package in my mail box. It’s from Brandon Roe. Can’t be. He and his wife Andrea are away in Europe. Double check. Yep. It’s from Brandon. And it’s mailed from Salzburg, Austria, near Andrea’s home town. What could it be?  > The Idea: The idea is to surprise and delight […]

Today: “You are cordially invited…”

 > The Situation: I’m in Prince George, BC, working with Marlene Fehr-Power and her great team at Winton Global Homes. It’s evening and I’m about to enjoy dinner at the Coast Inn of the North hotel’s Shogun Restaurant (yes). But it looks like I’ll be making a detour. Because. There, slipped under the door, is […]

Today: Now “this” is a fridge magnet!

 > The Situation: Off to ABBA Dental Wellness Centre yesterday, for my regular cleaning and check-up. Always a great trip because they are a client as well as my dentist, and we’re a bit like family. On this trip, I brought along a brief one-page summary of marketing suggestions for 2009. And. Much to my […]

Today: Google’s got your number!

 > The Situation: MD member and realtor George Porter, who I mentioned in my article about selling real estate in a falling market—is back on our radar screen. Here, I’ll read you an email he sent me yesterday. “Hi Neil. I just read your Marketing Dangerously article on how to translate text, free of charge, […]

Today: “Mr. Lube: Marketer of the Year!”

 > The Situation: Mr. Lube. Ah, one of my all time favorite clients. When I worked with them (about a billion years ago) they were already No. 1 in the oil change biz—but founder and then CEO, Ted Ticknor, was determined to take it up another notch. Now, reading my monthly copy of Marketline (published […]