Idea of The Week: A zip lock bag, 4 Advils, a napkin & printed instructions?

with Neil Godin >The Situation: An email. From MD regular Vicky White, of Life Design Strategies. Telling me about her trip to the endodontist for a root canal. But she didn’t want to talk about the root canal – she wanted to share what happened as she left the doctor’s office. “I was handed a […]

Idea of The Week: Let ’em eat chocolate?

>The Situation: Margaret was a difficult case. Agitated, combative, reluctant to eat, she would hit staff and fellow residents at nursing homes, and had been kicked out of several. All that changed when she reached the Beatitudes nursing home in Phoenix, Arizona. Chucking all the usual rules, Beatitudes allowed the 96 year old Alzheimer’s patient […]

Idea of The Day: A bachelor pilot – looking for love?

>The Idea: The idea is ‘personal branding.’ Case in point: Jane Carstens. Jane is a professional matchmaker in Vancouver, Canada. Her company is called Matchmaker for Hire. But her company name is far less important than her personal name. Why? Because Jane ‘is’ the company. Ah, but she’s not alone. Her colleague, Jill Carter, is […]

Idea of The Week: Where do golf nuts go in downtown Vancouver?

>The Situation: Question: where can you eat, drink and breathe golf in Vancouver’s downtown concrete core? If you’ve ever met friend and MD member, Darrell Ross, you know the answer. It’s Vancouver’s first ‘golf cafe’ (named ‘Links Golf Cafe,’ to be precise), opening in Spring, 2011, at Burrard and Pender. I missed the  pre-opening launch […]

Idea of The Week: Got an exotic foot flush in your bathroom?

>The Situation: The Cactus Club Cafe in Burnaby, BC, has just won Canada’s first national competition for the best public washroom in the country.  I’ve seen it. I believe it. The contest (created by  bathroom cleaning equipment company, Cintas Inc. of Ohio) found “exotic foot flush toilets…and each stall wired with its own sound system…and […]

Idea of The Day: Pet sitting at $1000 day? Believe it!

>The Idea: Dropped by one of my great clients this afternoon – Pets First in Vancouver. Owner Phil Chagnon and General Manager, Pam Thind, weren’t in. Where were they? Well. They were out at Vancouver International Airport (YVR) for a wine and nibbles reception. The occasion? Camila Dahl, owner of JetPetResort ( www.jetpetresort.com ) is […]

Idea of The Week: They lend you a what?

>The Situation: In searching for examples of ‘websites that do it right,’ (for my ecommerce seminars), I’ve discovered a company called San Diego Kitchen and Bath. Knowing how people stress over kitchen renovating, SDKB offers two radically exceptional benefits that you and I can learn from. Read on. >The Idea: The idea is simply this: […]

Idea of The Week: Can a bank have a heart?

>The Situation: An email. From MD regular Joyanna Anthony (Hi Joyanna!). She writes: “I participated in a focus group two weeks ago. Topic: banking. The facilitator said a banker would join us and they would tag team the meeting – looking for the good, the bad and the ugly in terms of bank service.” Fast […]

Idea of The Week: You – an Olympic racer?

>The Situation: If you’re like most of us, the thought of gettin’ down to the gym doesn’t exactly lift you up. But look at this. If you join Vancouver’s newest fitness center – at the Richmond Olympic Oval – you’re not going for a workout – you’re heading for head to head competition with the […]

Idea of The Week: WIND Mobile tucks customer care message into recruiting ad

>The Situation: This is so smart that I have to believe it’s intentional. It’s an ad. By upstart Canadian cell service, WIND Mobile. And its headline reads: “Hey people. We’re hiring people who treat people like people.” The text goes on to say, “WIND Mobile is launching in your city. And we’re looking to hire […]