This week’s Idea: This hockey rink goes out of its way to thank supporters. Do you?

Hockey Rink Ads - Sharpening

with Neil Godin Talking amateur hockey one day with one of its prime movers and shakers on Vancouver Island, friend and client Lorne Winship of Pacific Homes. (Where they design and build custom homes – sustainably – in their climate-controlled plant, instead of on your building site). Somehow we got onto the topic of ice […]

Idea of The Week: Let’s head for sunny Sonoma!

>The Situation: It’s the dead of winter here in Vancouver – and that means grey days, long nights, lots of rain, and flocks of snowbirds heading south. But we can’t all go – so – we have to find alternatives. MD regular Ellen Edwards sent us an email this week telling us about one of […]

Idea of The Week: Jim Pattison goes green-really!

>The Situation: A news story about Overwaitea Foods (billionaire Jim Pattison’s Western Canadian food empire – consisting of Save-On-Foods, Overwaitea Foods, PriceSmart Foods, Cooper’s Foods and Urban Fare Stores). And it reads: “Overwaitea Foods  has become the only retailer to sell sustainably grown Coho salmon, farmed on land, in a closed containment system.” If you […]

Idea of The Week: Got an exotic foot flush in your bathroom?

>The Situation: The Cactus Club Cafe in Burnaby, BC, has just won Canada’s first national competition for the best public washroom in the country.  I’ve seen it. I believe it. The contest (created by  bathroom cleaning equipment company, Cintas Inc. of Ohio) found “exotic foot flush toilets…and each stall wired with its own sound system…and […]

Idea of The Day: How stories get around…

> The Idea: Someone named Laynie Kelly told a blogger named Drew McLelland – who told his readers (including an MD member named Chris Mapson, of Winton Global Homes) – about a cab driver named Frank.  Why? > The Key Point: Well, because Frank is a cab driver with a difference.  How different?  What different? […]

Today: “Guaranteed by owner—personally!”

 > The Situation: My websites are hosted by a company called They are professional. They are responsive. They provide 7/24 no-charge tech support. And. They are cheap—in the sense that they are inexpensive. And get this. If you’re not satisfied with their service, you can take your problem straight to the owner. Read on. […]

Today: “Please say thank you…”

 > The Situation: You’ve completed a really nice piece of work. The customer is delighted. So are you. It wasn’t easy but the outcome is awesome. Now what?  > The Idea: The idea is saying “thank you” to your customer is a way that reinforces the bond you’ve forged while doing the work. This topic […]

Today: Who said there’s no free lunch?

 > The Situation: Our intrepid webmaster/programmer, Stephen Young, sent me a recent copy of (the online edition of the Toronto Star), headlining the story of a Montreal restaurant that is pulling out all the stops in an effort to survive the recession. Their current promotion: Free lunch (or “whatever you want to pay”). Read […]

Today: “Treat your neighbors well”

 > The Situation: Calgary, Alberta. Earls Restaurant (Dalhousie) in the north end. A busy, bustling, hub of activity. My son Brad is chef. I’m visiting for the first time. I’m impressed.  > The Idea: Of course I’m looking for what Brad (and his Restaurant Leader partner (Angela) and their team are doing to differentiate the […]

Today: “You are cordially invited…”

 > The Situation: I’m in Prince George, BC, working with Marlene Fehr-Power and her great team at Winton Global Homes. It’s evening and I’m about to enjoy dinner at the Coast Inn of the North hotel’s Shogun Restaurant (yes). But it looks like I’ll be making a detour. Because. There, slipped under the door, is […]