Idea of The Week: A zip lock bag, 4 Advils, a napkin & printed instructions?

with Neil Godin >The Situation: An email. From MD regular Vicky White, of Life Design Strategies. Telling me about her trip to the endodontist for a root canal. But she didn’t want to talk about the root canal – she wanted to share what happened as she left the doctor’s office. “I was handed a […]

Idea of The Week: Ready to change your mind?

>The Situation: It happened about a year ago, so I’ll start at the beginning.  I get calls on my 1.800 number (my Canada/USA toll free number) from all over Canada and the USA (surprise, surprise) often from people who do not want to talk to me – people, in other words, who are calling a […]

Idea of The Week: Let ’em eat chocolate?

>The Situation: Margaret was a difficult case. Agitated, combative, reluctant to eat, she would hit staff and fellow residents at nursing homes, and had been kicked out of several. All that changed when she reached the Beatitudes nursing home in Phoenix, Arizona. Chucking all the usual rules, Beatitudes allowed the 96 year old Alzheimer’s patient […]

Idea of The Day: A bachelor pilot – looking for love?

>The Idea: The idea is ‘personal branding.’ Case in point: Jane Carstens. Jane is a professional matchmaker in Vancouver, Canada. Her company is called Matchmaker for Hire. But her company name is far less important than her personal name. Why? Because Jane ‘is’ the company. Ah, but she’s not alone. Her colleague, Jill Carter, is […]

Idea of The Week: Has Mad Dog bit off more than he can chew?

>The Situation: Mad Dog Randy Bishop is a dangerous marketer. Why? Because his Mad Dog Source for Sports store in Abbotsford, BC (1.866.362.3364), is doing it again. Doing what? Doing a crazy stunt that promises anyone who buys anything at their 50% Off Sale (this weekend) that their entire purchase will be absolutely free of […]

Idea of The Week: Should screaming kids be tolerated?

>The Situation: Carolina Beach, North Carolina. The Olde Salty restaurant. And a sign that reads: “Screaming children will not be tolerated.” >The Idea: Here at MD we promote positive customer experiences. We want business owners, managers and staff to go overboard on service – which includes good manners, of course. Yet here’s a sign that […]

Idea of The Week: Got an exotic foot flush in your bathroom?

>The Situation: The Cactus Club Cafe in Burnaby, BC, has just won Canada’s first national competition for the best public washroom in the country.  I’ve seen it. I believe it. The contest (created by  bathroom cleaning equipment company, Cintas Inc. of Ohio) found “exotic foot flush toilets…and each stall wired with its own sound system…and […]

Idea of The Day: Pet sitting at $1000 day? Believe it!

>The Idea: Dropped by one of my great clients this afternoon – Pets First in Vancouver. Owner Phil Chagnon and General Manager, Pam Thind, weren’t in. Where were they? Well. They were out at Vancouver International Airport (YVR) for a wine and nibbles reception. The occasion? Camila Dahl, owner of JetPetResort ( www.jetpetresort.com ) is […]

Idea of The Week: They lend you a what?

>The Situation: In searching for examples of ‘websites that do it right,’ (for my ecommerce seminars), I’ve discovered a company called San Diego Kitchen and Bath. Knowing how people stress over kitchen renovating, SDKB offers two radically exceptional benefits that you and I can learn from. Read on. >The Idea: The idea is simply this: […]

Idea of The Day: Ordinary business. Powerful website. Come have a look.

>The Idea: I’m preparing to do a seminar series on ecommerce. I find a ‘note to Neil’ to check out Sign-A-Rama Burnaby’s website – because – they now offer a 10% discount to people who follow them on Twitter. Bright idea. So I visit their website. And I am blown away. This is a regular […]