Idea of The Week: A zip lock bag, 4 Advils, a napkin & printed instructions?

with Neil Godin >The Situation: An email. From MD regular Vicky White, of Life Design Strategies. Telling me about her trip to the endodontist for a root canal. But she didn’t want to talk about the root canal – she wanted to share what happened as she left the doctor’s office. “I was handed a […]

Idea of The Week: Let’s head for sunny Sonoma!

>The Situation: It’s the dead of winter here in Vancouver – and that means grey days, long nights, lots of rain, and flocks of snowbirds heading south. But we can’t all go – so – we have to find alternatives. MD regular Ellen Edwards sent us an email this week telling us about one of […]

Idea of The Week: Let ’em eat chocolate?

>The Situation: Margaret was a difficult case. Agitated, combative, reluctant to eat, she would hit staff and fellow residents at nursing homes, and had been kicked out of several. All that changed when she reached the Beatitudes nursing home in Phoenix, Arizona. Chucking all the usual rules, Beatitudes allowed the 96 year old Alzheimer’s patient […]

Idea of The Day: A bachelor pilot – looking for love?

>The Idea: The idea is ‘personal branding.’ Case in point: Jane Carstens. Jane is a professional matchmaker in Vancouver, Canada. Her company is called Matchmaker for Hire. But her company name is far less important than her personal name. Why? Because Jane ‘is’ the company. Ah, but she’s not alone. Her colleague, Jill Carter, is […]

Idea of The Day: 10 second survey. $29 reward. Interested?

>The Idea: Lunch. Under a warm sun…on the deck…at the Sandbar…on Granville Island in Vancouver. With social media maven (and MD regular contributor), Roxanne Reid. The topic turns (as always) to social media. I told Roxanne that Jonathan and I plan to apply what we’ve learned in our 90-day Social Media Challenge to “significantly” grow […]

Idea of The Week: Got an exotic foot flush in your bathroom?

>The Situation: The Cactus Club Cafe in Burnaby, BC, has just won Canada’s first national competition for the best public washroom in the country.  I’ve seen it. I believe it. The contest (created by  bathroom cleaning equipment company, Cintas Inc. of Ohio) found “exotic foot flush toilets…and each stall wired with its own sound system…and […]

Idea of The Day: Pet sitting at $1000 day? Believe it!

>The Idea: Dropped by one of my great clients this afternoon – Pets First in Vancouver. Owner Phil Chagnon and General Manager, Pam Thind, weren’t in. Where were they? Well. They were out at Vancouver International Airport (YVR) for a wine and nibbles reception. The occasion? Camila Dahl, owner of JetPetResort ( www.jetpetresort.com ) is […]

Idea of The Week: They lend you a what?

>The Situation: In searching for examples of ‘websites that do it right,’ (for my ecommerce seminars), I’ve discovered a company called San Diego Kitchen and Bath. Knowing how people stress over kitchen renovating, SDKB offers two radically exceptional benefits that you and I can learn from. Read on. >The Idea: The idea is simply this: […]

Idea of The Day: Ordinary business. Powerful website. Come have a look.

>The Idea: I’m preparing to do a seminar series on ecommerce. I find a ‘note to Neil’ to check out Sign-A-Rama Burnaby’s website – because – they now offer a 10% discount to people who follow them on Twitter. Bright idea. So I visit their website. And I am blown away. This is a regular […]

Idea of The Week: Ready for a ‘Gutsploder’ bike ride?

>The Situation: Velocity Cycles. Open here in MyTown (Langley, BC) for a couple of years now. At first VC was a small shop located in a small mall. Now, the mall’s still small, but VC has doubled in size. Why? I think it’s because they engage their audience. They don’t just sell bikes. They ride […]