Idea of The Week: Now “this” is a thank you card!

>The Situation: Talk about personal branding. Her name is Christine Till – and she’s now known as “BC’s Marketing Mentress.” I met Christine (way) back in 1990 when we were both involved in a  cross-Canada program of business owner development training. Christine led a group of business owners as a hands-on coach, and I presented […]

Idea of The Week: Let’s head for sunny Sonoma!

>The Situation: It’s the dead of winter here in Vancouver – and that means grey days, long nights, lots of rain, and flocks of snowbirds heading south. But we can’t all go – so – we have to find alternatives. MD regular Ellen Edwards sent us an email this week telling us about one of […]

Idea of The Week: Can a bank have a heart?

>The Situation: An email. From MD regular Joyanna Anthony (Hi Joyanna!). She writes: “I participated in a focus group two weeks ago. Topic: banking. The facilitator said a banker would join us and they would tag team the meeting – looking for the good, the bad and the ugly in terms of bank service.” Fast […]

Idea of The Day: They do it for staff – why not for customers?

> The Idea: I needed an ink cartridge. My usual computer shop didn’t have it. In fact, their stock of cartridges could be called skinny at best. So. I drove to a nearby competitor’s store. They had what I needed now, and what I will need in future. Good find. Cheerful clerk. “First time with […]

Idea of The Day: Check this out!

> The Idea: I’m excited. And I don’t know where to start. Okay. At the beginning. An email arrives from MD member, Rev. Angelica Taggart. It says, “Just moved to Baltimore, MD and in looking for furniture stores on line, came across this one.” And what a find. > The Key Point: Rev. Angelica is […]

Today: “You are cordially invited…”

 > The Situation: I’m in Prince George, BC, working with Marlene Fehr-Power and her great team at Winton Global Homes. It’s evening and I’m about to enjoy dinner at the Coast Inn of the North hotel’s Shogun Restaurant (yes). But it looks like I’ll be making a detour. Because. There, slipped under the door, is […]

Today: Now “this” is a fridge magnet!

 > The Situation: Off to ABBA Dental Wellness Centre yesterday, for my regular cleaning and check-up. Always a great trip because they are a client as well as my dentist, and we’re a bit like family. On this trip, I brought along a brief one-page summary of marketing suggestions for 2009. And. Much to my […]

Today: “No occasion…just a chocolate.”

 > The Situation: I just left Bosa Foods, the great Italian style super mercado, off Boundary Road in Vancouver. I love the ambience of this place. The cheeses. The breads. The olive oils. The deli. The outdoor café—especially on a warm sunny day (does anyone remember those?). And…now I have a story about Bosa that […]

Today: Today: A minor act of genius…

 > The Situation: As I mentioned again recently, bulky direct mail pieces get opened (you know that), because they hold out the promise of a little goodie inside. Now, imagine that it’s Christmas (or any other occasion where people gift and greeting card each other). And…that the direct mail piece in question is a Christmas […]

Today: “Ho Ho Ho. You get $5 off…”

 > The Situation: Yesterday, I received a holiday greeting card from a vendor. It was thoughtful. And very nice. And. It was signed—by hand—by all of their seven staff. I appreciated the personal touch enough to display the card with those that come from family and friends. Today, I received another card. This time from […]