Idea of The Week: Let’s head for sunny Sonoma!

>The Situation: It’s the dead of winter here in Vancouver – and that means grey days, long nights, lots of rain, and flocks of snowbirds heading south. But we can’t all go – so – we have to find alternatives. MD regular Ellen Edwards sent us an email this week telling us about one of […]

Idea of The Week: Let ’em eat chocolate?

>The Situation: Margaret was a difficult case. Agitated, combative, reluctant to eat, she would hit staff and fellow residents at nursing homes, and had been kicked out of several. All that changed when she reached the Beatitudes nursing home in Phoenix, Arizona. Chucking all the usual rules, Beatitudes allowed the 96 year old Alzheimer’s patient […]

Idea of The Day: A bachelor pilot – looking for love?

>The Idea: The idea is ‘personal branding.’ Case in point: Jane Carstens. Jane is a professional matchmaker in Vancouver, Canada. Her company is called Matchmaker for Hire. But her company name is far less important than her personal name. Why? Because Jane ‘is’ the company. Ah, but she’s not alone. Her colleague, Jill Carter, is […]

Idea of The Day: Your free gift – an AK-47!

>The Idea: Now ‘this’ is marketing dangerously. At Nations Truck, in Sanford, Florida, they now give away an AK-47 assault rifle with every used truck sold (but only until November 30, so hurry on down!). Is it working? Yes, says sales manager, Nick Ginetta, “our sales have doubled.” >The Key Point: Hmm. Designed to raise […]

Idea of The Week: Jim Pattison goes green-really!

>The Situation: A news story about Overwaitea Foods (billionaire Jim Pattison’s Western Canadian food empire – consisting of Save-On-Foods, Overwaitea Foods, PriceSmart Foods, Cooper’s Foods and Urban Fare Stores). And it reads: “Overwaitea Foods  has become the only retailer to sell sustainably grown Coho salmon, farmed on land, in a closed containment system.” If you […]

Idea of The Week: Where do golf nuts go in downtown Vancouver?

>The Situation: Question: where can you eat, drink and breathe golf in Vancouver’s downtown concrete core? If you’ve ever met friend and MD member, Darrell Ross, you know the answer. It’s Vancouver’s first ‘golf cafe’ (named ‘Links Golf Cafe,’ to be precise), opening in Spring, 2011, at Burrard and Pender. I missed the  pre-opening launch […]

Idea of The Week: Should screaming kids be tolerated?

>The Situation: Carolina Beach, North Carolina. The Olde Salty restaurant. And a sign that reads: “Screaming children will not be tolerated.” >The Idea: Here at MD we promote positive customer experiences. We want business owners, managers and staff to go overboard on service – which includes good manners, of course. Yet here’s a sign that […]

Idea of The Week: Got an exotic foot flush in your bathroom?

>The Situation: The Cactus Club Cafe in Burnaby, BC, has just won Canada’s first national competition for the best public washroom in the country.  I’ve seen it. I believe it. The contest (created by  bathroom cleaning equipment company, Cintas Inc. of Ohio) found “exotic foot flush toilets…and each stall wired with its own sound system…and […]

Idea of The Day: Pet sitting at $1000 day? Believe it!

>The Idea: Dropped by one of my great clients this afternoon – Pets First in Vancouver. Owner Phil Chagnon and General Manager, Pam Thind, weren’t in. Where were they? Well. They were out at Vancouver International Airport (YVR) for a wine and nibbles reception. The occasion? Camila Dahl, owner of JetPetResort ( www.jetpetresort.com ) is […]

Idea of The Week: They lend you a what?

>The Situation: In searching for examples of ‘websites that do it right,’ (for my ecommerce seminars), I’ve discovered a company called San Diego Kitchen and Bath. Knowing how people stress over kitchen renovating, SDKB offers two radically exceptional benefits that you and I can learn from. Read on. >The Idea: The idea is simply this: […]