This weeks Idea: Can you solve this puzzle?

Onside Rest - 1 - Smaller

with Neil Godin I’ve driven by the two buildings numerous times. But this time, I stopped. Got out of the car. Took pictures. And thought about it again. Here, look at the photos, and then I’ll tell you what’s puzzling me.    Left, Onside Restoration’s main building on Grandview Highway in Vancouver. Centre, a photo […]

This Weeks Idea: Now “this” is a guarantee!

Hope-Wilderness-Adjust + Crop + Vertical-brighter

with Neil Godin Had a meeting this morning. With one of my all time favorite marketing and sales coaching clients. Eric Menard. Master log and timber builder, and proud and humble owner of finelogbuilding.com, a local (Chilliwack, BC) company. Fine Log designs and builds anything (and everything) to do with natural logs and heavy timbers […]

This weeks Idea: Log home builder builds an engineering wonder at UBC

OLYMPUS DIGITAL CAMERA

with Neil Godin It all started innocently enough. Marketing Dangerously member John Boys (of Nicola Logworks in Merritt, BC) emailed to request a copy of my “Take Control in Selling” article. Great. But attached to the email was a photo. Always curious, I opened the attachment, and there it was. A photo of…  Well, I […]

This week’s idea: A direct mail piece that oozes credibility!

Tracey Bosch-Langley's #1 Realtor

with Neil Godin Rumors of the death of direct mail have been (wildly) exaggerated, as Mark Twain would say. Here’s proof. For the second time in the same number of weeks, this flyer literally popped out of my mail. Printed one side. Folded. Two color. With print on the outside and the headline visible above […]

Idea of The Week: End your pain with one spray‏?

>The Situation: I wish I could take credit for this. But I can’t. So I won’t. Instead I’ll just tell you the story. Here we go. I was reading page three of the Province Newspaper (here in Vancouver, Canada). My jaw drops. There, in a banner ad across the bottom of the page, is a message […]

Idea of The Day: A bachelor pilot – looking for love?

>The Idea: The idea is ‘personal branding.’ Case in point: Jane Carstens. Jane is a professional matchmaker in Vancouver, Canada. Her company is called Matchmaker for Hire. But her company name is far less important than her personal name. Why? Because Jane ‘is’ the company. Ah, but she’s not alone. Her colleague, Jill Carter, is […]

Idea of The Week: Jim Pattison goes green-really!

>The Situation: A news story about Overwaitea Foods (billionaire Jim Pattison’s Western Canadian food empire – consisting of Save-On-Foods, Overwaitea Foods, PriceSmart Foods, Cooper’s Foods and Urban Fare Stores). And it reads: “Overwaitea Foods  has become the only retailer to sell sustainably grown Coho salmon, farmed on land, in a closed containment system.” If you […]

Idea of The Week: The little clock company that could!

>The Situation: Here at marketing Dangerously we’ve been watching with interest (for about two years) as Keven McTaggart has steadily built his little niche business into a successful mainstream player. His company is called ‘Anything on a Clock,’ and he’s located here in OurTown (better known as Vancouver, Canada). I want to tell you about […]

Idea of The Day: Smith Construction takes references to a whole new level!

>The Idea: I’ve never seen anything like it. In this case ‘it’ is a letter. From Greg Smith of Smith Construction (in Coquitlam, BC). With a sheet of paper attached, listing 22 companies that Smith Construction has worked for. On the left, the list of companies. In the middle, a list of the CEO’s, owners, […]

Idea of The Week: WIND Mobile tucks customer care message into recruiting ad

>The Situation: This is so smart that I have to believe it’s intentional. It’s an ad. By upstart Canadian cell service, WIND Mobile. And its headline reads: “Hey people. We’re hiring people who treat people like people.” The text goes on to say, “WIND Mobile is launching in your city. And we’re looking to hire […]