Idea of The Week: Don’t drive, just drink?

>The Situation: MD Regular, Joyanna Anthony (aka “The Idea Lady”), has done it again. “It” is sending us an idea so good we had to pass it on – and here “it” is…. >The Idea: The idea is hitch hiking – taking a free ride on advertising that someone else is paying for (as we […]

Idea of The Week: Did guerrilla marketing help Whitecaps win?

>The Situation: Here at Marketing Dangerously, we love guerrilla marketing. Why? Because it’s fun, fast, creative – and often, well, dangerous.  Case in point: As everyone in Vancouver knows the Whitecaps FC (meaning Football Club, for you non-soccerolics), has just played its debut game in the MLS Major League Soccer organization. Wanting to make their […]

Idea of The Week: End your pain with one spray‏?

>The Situation: I wish I could take credit for this. But I can’t. So I won’t. Instead I’ll just tell you the story. Here we go. I was reading page three of the Province Newspaper (here in Vancouver, Canada). My jaw drops. There, in a banner ad across the bottom of the page, is a message […]

Idea of The Week: Here’s an offer you can’t refuse!

>The Situation: This is so smart – in so many ways. One of our marketing strategy clients, Billy Carpenter, of Vin de Garde Cellar Systems Inc. (wine cellar systems, that is), is hosting another in his series of one-hour seminars for architects and designers here in Vancouver, Canada. Not big news. He’s done it before. […]

Idea of The Week: You speed, we pay the ticket?

>The Situation: At Marketing Dangerously we love guerrilla marketing (obviously). And here’s a brilliant example, courtesy of Mental Floss Magazine (“where knowledge junkies get their fix”). Read on… >The Idea: The story involves game maker Acclaim Entertainment of the UK. The idea? The company announced that it would pay all speeding tickets in England on […]

Idea of The Day: This actually works!

>The Idea: This idea isn’t brand new – but it is effective. My colleague Jonathan Christian passed along a copy of a fax he received from another colleague (and MD member), Dave Dubeau. The handwritten message on the fax reads: “Time sensitive…sorry for the messy note, but I wanted to get this to you right […]

Idea of The Week: Have you noticed?

>The Situation: An email. From one of my favorite marketing and sales coaching clients – Phil Chagnon, owner of PetsFirst (, here in Metro Vancouver, BC (home of the new ‘Earth Options’ brand of ultra- healthy, grain-free, pet food, which my dogs Chiki and Chimo swear is the tastiest they’ve every tried). But the email […]

Idea of The Week: Thinking newsletter? Here’s a great example!

>The Situation: An email. From L&W Restoration in Aldergrove, BC. Subject line: December Newsletter. Of course I open it, because owners Walter and Lori Kneip are not only long-time MD subscribers, they have also worked on my home (and did a brilliant job). Why do I want to share a bit of their story? Because […]

Idea of The Day: It’s a smooth ride-guaranteed!

>The Idea: The idea today is creativity. No, let’s be more specific – the idea today (specifically) is brainstorming. Brainstorming is my Number One tool when helping clients with their marketing and sales programs – and I love to hear stories about how others use it as well. So. Here’s a story… >The Key Point: Our story […]

Idea of The Week: Has Mad Dog bit off more than he can chew?

>The Situation: Mad Dog Randy Bishop is a dangerous marketer. Why? Because his Mad Dog Source for Sports store in Abbotsford, BC (1.866.362.3364), is doing it again. Doing what? Doing a crazy stunt that promises anyone who buys anything at their 50% Off Sale (this weekend) that their entire purchase will be absolutely free of […]