Idea of The Week: Got a problem? There is ‘always’ a solution!

with Neil Godin >The Situation: Times are tough in debt-shattered Ireland. Tens of thousands of young adults are fleeing the country in search of jobs – as the country’s economy goes from bad to worse. But one frustrated job hunter, 26-year-old Feilim Mac An Iomaire, has refused to leave – and has captured the nation’s […]

Idea of The Week: A zip lock bag, 4 Advils, a napkin & printed instructions?

with Neil Godin >The Situation: An email. From MD regular Vicky White, of Life Design Strategies. Telling me about her trip to the endodontist for a root canal. But she didn’t want to talk about the root canal – she wanted to share what happened as she left the doctor’s office. “I was handed a […]

Today’s Challenge: Are my customers really on Facebook? (Part 2)

With Jonathan Christian @jdgem Yesterday, I completed my Social Media Master Class with Kemp Edmonds (@kempedmonds), and Mark Smiciklas (@intersection1).  (You can grab highlights by checking out #smmcyvr on Twitter.) Day by day I realize the more you know, the more there is to know! Last week, we started to consider where our audience is […]

Idea of The Week: Need to dump the junk?

>The Situation: Maybe this idea is old (if it isn’t, it’s so good it should be), but it’s brand new to me. Driving through picturesque Fort Langley village on Sunday. The car (almost) stopped itself as I stared at a sign on a telephone post. It read, simply, “Garage Sale.” With a huge red arrow […]

Idea of The Week: Stuck in the wrong job?

>The Situation: Getting attention is getting easier. Case in point: Look at these photos that Danish personnel agency,, attached to various kinds of vending machines (and a children’s ride). Brilliant? Or what? >The Idea: The idea is to come up with ideas – to step up to the edge of the box – and […]

Idea of The Week: Want a fun way to use social media for self promotion?

>The Situation: I know, I know. We’re only supposed to write about social media marketing on Thursdays. But this is too good to put off. I just received an email from our web apps wizard (apps means applications, as you know), Brad Bates. Brad writes to inform me that my colleague, Jonathan Christian, now has […]

Idea of The Week: What kind of doctor is ‘The Rehab Surgeon?’

>The Situation: Love it. Love it. Love it. I was Googling the term “outrageous guarantees” for a piece I’m writing on differentiation (is that my favorite topic?). And up pops a listing for “The Rehab Surgeon.” The What? The Rehab Surgeon – a contractor who specializes in rehabilitating homes bought by real estate investors for […]

Idea of The Week: Cheryl Gravkin says “The deal is on!”

>The Situation: MD subscriber and contributor (and one of our sparkling marketing clients), Cheryl Gravkin, proprietor of Wine Kitz (in the Kitsilano section of Vancouver), read last week’s article about Groupons and Coupons and Team Buys (etc.) – and immediately wrote us to share her experiences with these social media-based deals – experiences that I […]

Idea of The Week: End your pain with one spray‏?

>The Situation: I wish I could take credit for this. But I can’t. So I won’t. Instead I’ll just tell you the story. Here we go. I was reading page three of the Province Newspaper (here in Vancouver, Canada). My jaw drops. There, in a banner ad across the bottom of the page, is a message […]

Idea of The Week: Let’s head for sunny Sonoma!

>The Situation: It’s the dead of winter here in Vancouver – and that means grey days, long nights, lots of rain, and flocks of snowbirds heading south. But we can’t all go – so – we have to find alternatives. MD regular Ellen Edwards sent us an email this week telling us about one of […]