This week’s Idea: She does it…so why shouldn’t you?

google

with Neil Godin  She does it (meaning Google, of course), but wait – is Google really a ‘she’ – or is it a ‘he?’  Well. I think of Google as the mother ship of all search engines, and ships have always been referred to as ‘she’ – so I’m saying ‘she’ does it. Okay. So […]

This week’s Idea: Why did meat sales surge on “Meatless Monday?

Lorne McMillan carves the leg of a 350-pound water buffalo.

with Neil Godin Meatless Monday? Never heard of it. Nor had hundreds of other Vancouverites who swarmed a new biz called West Broadway Meat Co. on a recent Monday. Why did their meat sales surge on Meatless Monday? Because Head Butcher Lorne McMillan put the word out that they would hold a public butchering of […]

This week’s Idea: This week’s idea is a lot of hot air!

My iPhone photo of the ReMax balloon: A stunning example of outdoor advertising.

with Neil Godin Whoaa. Around a curve, and just over that little hill…a car stopper. What is it? Up close and personal (maybe 50 feet above the ground) – it’s the ReMax hot air balloon. Sure I’ve seen it before. But that didn’t stop me from sucking in a huge breath – and saying “wow” […]

This weeks Idea: Skip all that marketing. Just go get customers!

with Neil Godin I just received a call from an MD member who said he desperately wants to open new markets. His high end product can only be used by a small percentage of buyers, and he feels that they’ve got about as much market share as they’re going to get here in OurTown (Vancouver, […]

This weeks Idea: Park ‘n shower?

Aro 27:The Mother of All Bike Cafes?

with Neil Godin From our friends at springwise.com. Another great example of creative entrepreneurship. This time featuring a business in Sao Paulo, Brazil, called Aro 27. The basic idea is simple: more and more people are taking the bike to work instead of the car. It’s a great way to exercise…and a great way to […]

This weeks Idea: Can you solve this puzzle?

Onside Rest - 1 - Smaller

with Neil Godin I’ve driven by the two buildings numerous times. But this time, I stopped. Got out of the car. Took pictures. And thought about it again. Here, look at the photos, and then I’ll tell you what’s puzzling me.    Left, Onside Restoration’s main building on Grandview Highway in Vancouver. Centre, a photo […]

This weeks Idea: Giant snake on city bus rocks Copenhagen

Giant Snake on Copenhagen Bus

with Neil Godin I love everything about it. The shock value. The technology.  The creative thinking. And the public reaction. Here. Look at this… Now does that – or does that not – look like an actual boa constrictor wrapped around that bus? Look at the detail. The 3D ride-wrapping graphics. And the drama – […]

This weeks Idea: If drones can serve sushi, can they serve you?

The iTray – an iPad-controlled device, flies through the air to brings food to customers.

with Neil Godin If you’re not familiar with Springwise, let’s get you familiar. It’s a website/blog/newsletter that scours the earth, every week, in search of the brightest entrepreneurial ideas out there. If you’re not yet a subscriber, go to www.springwise.com – now – and be prepared to be blown away. If you’re already a subscriber, […]

This weeks Idea: Now “This” is Roadside Marketing!

Ultra - Van - final

with Neil Godin Walking down the street. Here in beautiful downtown Langley, BC. When I’m stopped in my tracks by…this:   “This” is a 1946 Chevrolet Panel Delivery Vehicle owned and restored by Randy O’Grady of Ultra Digital Printing and Signs, here in Langley. What a traffic stopper!  When I returned to my home office […]

This Weeks Idea: Now “this” is a guarantee!

Hope-Wilderness-Adjust + Crop + Vertical-brighter

with Neil Godin Had a meeting this morning. With one of my all time favorite marketing and sales coaching clients. Eric Menard. Master log and timber builder, and proud and humble owner of finelogbuilding.com, a local (Chilliwack, BC) company. Fine Log designs and builds anything (and everything) to do with natural logs and heavy timbers […]