Idea of The Week: Jim Pattison goes green-really!

>The Situation: A news story about Overwaitea Foods (billionaire Jim Pattison’s Western Canadian food empire – consisting of Save-On-Foods, Overwaitea Foods, PriceSmart Foods, Cooper’s Foods and Urban Fare Stores). And it reads: “Overwaitea Foods  has become the only retailer to sell sustainably grown Coho salmon, farmed on land, in a closed containment system.” If you […]

Idea of The Week: The little clock company that could!

>The Situation: Here at marketing Dangerously we’ve been watching with interest (for about two years) as Keven McTaggart has steadily built his little niche business into a successful mainstream player. His company is called ‘Anything on a Clock,’ and he’s located here in OurTown (better known as Vancouver, Canada). I want to tell you about […]

Idea of The Week: Can a bank have a heart?

>The Situation: An email. From MD regular Joyanna Anthony (Hi Joyanna!). She writes: “I participated in a focus group two weeks ago. Topic: banking. The facilitator said a banker would join us and they would tag team the meeting – looking for the good, the bad and the ugly in terms of bank service.” Fast […]

Idea of The Week: WIND Mobile tucks customer care message into recruiting ad

>The Situation: This is so smart that I have to believe it’s intentional. It’s an ad. By upstart Canadian cell service, WIND Mobile. And its headline reads: “Hey people. We’re hiring people who treat people like people.” The text goes on to say, “WIND Mobile is launching in your city. And we’re looking to hire […]

Today: “Nessun evento. Appena un cioccolato.”

 > The Situation: My mouth is hanging open. And I do not believe what I’m staring at. Here, look over my shoulder and I’ll show you what I mean. Okay, I just finished writing the Marketing Dangerously article about Bosa Foods and their “thank you” chocolates. Now, because I typed the word “mercado” in the […]

Today: “Crush Leafs for kids?”

 > The Situation If you’re a hockey fan, or more accurately a Canucks hockey fan. Or. Even more accurately, a Canucks hockey fan who loathes the Leafs (Toronto, that is), then you’re going to love this item.  > The Idea 24 Hours, one of our local dailies, builds loyal readership by engaging their readers. You […]