Today: “Get the clowns out of the kitchen…”

 > The Situation: “It’s time we took breakfast back from the circus clowns,” reads the ad by Denny’s Restaurants. (Placed in Canadian newspapers just a few days ago). The ad continues, “We’re not sure how it happened…but someone decided that pancakes topped with whipped cream, rainbow colored sprinkles, chocolate doo-diddles and gummy animals are the […]

Today: Provocative? You bet. But did it work?

 > The Situation: Today’s topic: Advertising. And how to make it work. Case in point: I picked up a copy of the local rag a couple of weeks ago—and was struck in the eye by a banner ad across the bottom of the front page. More accurately, I was struck by the photo in the […]

Today: Google’s got your number!

 > The Situation: MD member and realtor George Porter, who I mentioned in my article about selling real estate in a falling market—is back on our radar screen. Here, I’ll read you an email he sent me yesterday. “Hi Neil. I just read your Marketing Dangerously article on how to translate text, free of charge, […]

Today: “Mr. Lube: Marketer of the Year!”

 > The Situation: Mr. Lube. Ah, one of my all time favorite clients. When I worked with them (about a billion years ago) they were already No. 1 in the oil change biz—but founder and then CEO, Ted Ticknor, was determined to take it up another notch. Now, reading my monthly copy of Marketline (published […]

Today: “PayPal accepted here…”

 > The Situation: I can’t trash a fax without giving it a look (another occupational hazard). And this time I’m glad I did. The fax in question comes from Solutions Organizing & Staging (SOS). The layout of the fax is pretty ordinary, but one thing leaped off the page—the fact, says the fax, that they […]

Today: A word is worth a thousand pictures…

 > The Situation “There is no such thing as saver’s remorse!” Take a moment to savor these words. Here they are again: “There is no such thing as saver’s remorse!” Kinda profound, huh? For me, these words conjure up images of kids learning to save early in life—and adults buying what they can afford—with cash […]