Idea of The Week: Did guerrilla marketing help Whitecaps win?

>The Situation: Here at Marketing Dangerously, we love guerrilla marketing. Why? Because it’s fun, fast, creative – and often, well, dangerous.  Case in point: As everyone in Vancouver knows the Whitecaps FC (meaning Football Club, for you non-soccerolics), has just played its debut game in the MLS Major League Soccer organization. Wanting to make their […]

Idea of The Week: Let’s head for sunny Sonoma!

>The Situation: It’s the dead of winter here in Vancouver – and that means grey days, long nights, lots of rain, and flocks of snowbirds heading south. But we can’t all go – so – we have to find alternatives. MD regular Ellen Edwards sent us an email this week telling us about one of […]

Idea of The Week: They lend you a what?

>The Situation: In searching for examples of ‘websites that do it right,’ (for my ecommerce seminars), I’ve discovered a company called San Diego Kitchen and Bath. Knowing how people stress over kitchen renovating, SDKB offers two radically exceptional benefits that you and I can learn from. Read on. >The Idea: The idea is simply this: […]

Idea of The Day: Is there a dark side to social media?

>The Idea: During our 90-day Social Media Challenge we’re exploring many ways to use social media to build business. Today, The Flip Side – with a brief look at The Dark Side. Case in point: A demolition company. In Vancouver, Canada. Demolishing a downtown office building. No big deal. Except that one wall collapsed onto […]

Idea of The Day: They finally got my attention!

>The Idea: I wear glasses. Expensive glasses. They’re customized. And polarized. And progressively bifocalized (etc.). And. They’re completely unnecessary. But I’ve resisted laser eye surgery because, well, I’m a little nervous about messing with my eyesight. And. Because I’ve had this great excuse that it’s a high-price procedure. Now I have to suddenly face my […]

Idea of The Week: A hundred Dollar Hamburger? Believe it!

 > The Situation: An invitation. From neighbor and regular MD contributor, Sandi Gray. To watch the season premiere of Celebrity Apprentice. I go. We watch. It’s fun. And (of course) we talk about Marketing Dangerously. Why?  > The Idea: Because it was dangerous for the men’s team to price their burgers at $100 per – […]

Today: “Most of our planes land safely…”

 > The Situation: Imagine that you’re watching television. A commercial comes on, promoting Fly By Night Air. And the announcer says (with excitement): “Our seating is spacious; our service is great, and…almost all of our planes land safely." Feel like rushing right out to buy a ticket? Umm, not so much.  > The Idea: The […]