Idea of The Week: GST. PST. HST. Or BST?

>The Situation: If you live in BC you’re confused (and so am I). In a couple of days we’re going to be voting on whether or not to keep the horrifically hated HST. If we vote “Yes,” we’re saying “No,” we don’t want it. If we vote “No,” it means “Yes,” we want it. And […]

Today’s Challenge: Are my customers really on Facebook? (Part 2)

With Jonathan Christian @jdgem Yesterday, I completed my Social Media Master Class with Kemp Edmonds (@kempedmonds), and Mark Smiciklas (@intersection1).  (You can grab highlights by checking out #smmcyvr on Twitter.) Day by day I realize the more you know, the more there is to know! Last week, we started to consider where our audience is […]

Idea of The Week: Beef ‘n Beer in Rain ‘n Cold. Did it work?

>The Situation: I wrote this a few days ago while visiting Cobble Hill, Vancouver Island, Canada. The occasion: An open house hosted by our marketing and sales coaching client, Pacific Building Systems. Purpose of the event: To show home builders that their Pacific Truss Division makes a superior product – and earns its premium pricing. […]

Idea of The Week: Let’s head for sunny Sonoma!

>The Situation: It’s the dead of winter here in Vancouver – and that means grey days, long nights, lots of rain, and flocks of snowbirds heading south. But we can’t all go – so – we have to find alternatives. MD regular Ellen Edwards sent us an email this week telling us about one of […]

Idea of The Week: Jim Pattison goes green-really!

>The Situation: A news story about Overwaitea Foods (billionaire Jim Pattison’s Western Canadian food empire – consisting of Save-On-Foods, Overwaitea Foods, PriceSmart Foods, Cooper’s Foods and Urban Fare Stores). And it reads: “Overwaitea Foods  has become the only retailer to sell sustainably grown Coho salmon, farmed on land, in a closed containment system.” If you […]

Idea of The Week: The little clock company that could!

>The Situation: Here at marketing Dangerously we’ve been watching with interest (for about two years) as Keven McTaggart has steadily built his little niche business into a successful mainstream player. His company is called ‘Anything on a Clock,’ and he’s located here in OurTown (better known as Vancouver, Canada). I want to tell you about […]

Idea of The Day: Anglican bishops take to the streets in Toronto

>The Idea: Page ten. MetroNews. Across Canada. A photo of Anglican Archbishop Colin Johnson – in full ecclesiastical vestments – greeting commuters at a GO Train station in Toronto. Why? >The Key Point: Why? Because marketing is marketing is marketing. With church attendance in decline, Anglican bishops and ministers now take to the streets to […]

Idea of The Week: Where do golf nuts go in downtown Vancouver?

>The Situation: Question: where can you eat, drink and breathe golf in Vancouver’s downtown concrete core? If you’ve ever met friend and MD member, Darrell Ross, you know the answer. It’s Vancouver’s first ‘golf cafe’ (named ‘Links Golf Cafe,’ to be precise), opening in Spring, 2011, at Burrard and Pender. I missed the  pre-opening launch […]

Idea of The Week: Ready for a ‘Gutsploder’ bike ride?

>The Situation: Velocity Cycles. Open here in MyTown (Langley, BC) for a couple of years now. At first VC was a small shop located in a small mall. Now, the mall’s still small, but VC has doubled in size. Why? I think it’s because they engage their audience. They don’t just sell bikes. They ride […]

Idea of The Week: Can a bank have a heart?

>The Situation: An email. From MD regular Joyanna Anthony (Hi Joyanna!). She writes: “I participated in a focus group two weeks ago. Topic: banking. The facilitator said a banker would join us and they would tag team the meeting – looking for the good, the bad and the ugly in terms of bank service.” Fast […]