Today: It’s a buyer’s market. Go find buyers!

 > The Situation: MD member and winning realtor, George Porter, told me recently of an associate in his Sutton West Coast Realty office, in Langley, BC, named Judy Singer. I had asked George, “who do you know who is doing exceptionally well despite the downturn?” Judy, he said, “You must talk to Judy.” So. Talk […]

Today: “Nessun evento. Appena un cioccolato.”

 > The Situation: My mouth is hanging open. And I do not believe what I’m staring at. Here, look over my shoulder and I’ll show you what I mean. Okay, I just finished writing the Marketing Dangerously article about Bosa Foods and their “thank you” chocolates. Now, because I typed the word “mercado” in the […]

Today: “No occasion…just a chocolate.”

 > The Situation: I just left Bosa Foods, the great Italian style super mercado, off Boundary Road in Vancouver. I love the ambience of this place. The cheeses. The breads. The olive oils. The deli. The outdoor café—especially on a warm sunny day (does anyone remember those?). And…now I have a story about Bosa that […]

Today: “Sock and awe” game’s a big hit!

 > The Situation: A few week’s ago US Prez George Bush dodged a leathery bullet—when a young Iraqi journalist threw his shoes at him during a press conference.  Bad news for the journalist (still in jail). Good news for internet marketer Fubra World in England. Within hours of the shoe pitch, Fubra’s programmers posted a […]

Today: “Talk about a cliff hanger..!”

 > The Situation: Christmas sales may have been down 35 to 40% across the board this year—but not at Mad Dog Source for Sports in Vancouver. Mad Dog owner, Randy (“Mad Dog”) Bishop, kept his numbers up by repeating a sales promotion at his suburban Langley and Abbotsford stores, that has been wildly successful for […]

Today: Today: A minor act of genius…

 > The Situation: As I mentioned again recently, bulky direct mail pieces get opened (you know that), because they hold out the promise of a little goodie inside. Now, imagine that it’s Christmas (or any other occasion where people gift and greeting card each other). And…that the direct mail piece in question is a Christmas […]

Today: “It’s a whole new world…”

 > The Situation: Yesterday was Grey Cup Day in Canada—an unofficial national holiday—with the cup won by Calgary (way to go, Calgary—unless you’re a Montreal fan). This brought to mind a brief article in Marketing News, the American Marketing Association monthly mag—which tells about Doritos’ plan to offer a $1 Million dollar prize to the […]