Idea of The Week: Did guerrilla marketing help Whitecaps win?

>The Situation: Here at Marketing Dangerously, we love guerrilla marketing. Why? Because it’s fun, fast, creative – and often, well, dangerous.  Case in point: As everyone in Vancouver knows the Whitecaps FC (meaning Football Club, for you non-soccerolics), has just played its debut game in the MLS Major League Soccer organization. Wanting to make their […]

Idea of The Week: You speed, we pay the ticket?

>The Situation: At Marketing Dangerously we love guerrilla marketing (obviously). And here’s a brilliant example, courtesy of Mental Floss Magazine (“where knowledge junkies get their fix”). Read on… >The Idea: The story involves game maker Acclaim Entertainment of the UK. The idea? The company announced that it would pay all speeding tickets in England on […]

Idea of The Day: It’s a smooth ride-guaranteed!

>The Idea: The idea today is creativity. No, let’s be more specific – the idea today (specifically) is brainstorming. Brainstorming is my Number One tool when helping clients with their marketing and sales programs – and I love to hear stories about how others use it as well. So. Here’s a story… >The Key Point: Our story […]

Idea of The Week: Has Mad Dog bit off more than he can chew?

>The Situation: Mad Dog Randy Bishop is a dangerous marketer. Why? Because his Mad Dog Source for Sports store in Abbotsford, BC (1.866.362.3364), is doing it again. Doing what? Doing a crazy stunt that promises anyone who buys anything at their 50% Off Sale (this weekend) that their entire purchase will be absolutely free of […]

Idea of The Day: Your free gift – an AK-47!

>The Idea: Now ‘this’ is marketing dangerously. At Nations Truck, in Sanford, Florida, they now give away an AK-47 assault rifle with every used truck sold (but only until November 30, so hurry on down!). Is it working? Yes, says sales manager, Nick Ginetta, “our sales have doubled.” >The Key Point: Hmm. Designed to raise […]

Idea of The Day: Anglican bishops take to the streets in Toronto

>The Idea: Page ten. MetroNews. Across Canada. A photo of Anglican Archbishop Colin Johnson – in full ecclesiastical vestments – greeting commuters at a GO Train station in Toronto. Why? >The Key Point: Why? Because marketing is marketing is marketing. With church attendance in decline, Anglican bishops and ministers now take to the streets to […]

Idea of The Week: Where do golf nuts go in downtown Vancouver?

>The Situation: Question: where can you eat, drink and breathe golf in Vancouver’s downtown concrete core? If you’ve ever met friend and MD member, Darrell Ross, you know the answer. It’s Vancouver’s first ‘golf cafe’ (named ‘Links Golf Cafe,’ to be precise), opening in Spring, 2011, at Burrard and Pender. I missed the  pre-opening launch […]

Idea of The Day: Pet sitting at $1000 day? Believe it!

>The Idea: Dropped by one of my great clients this afternoon – Pets First in Vancouver. Owner Phil Chagnon and General Manager, Pam Thind, weren’t in. Where were they? Well. They were out at Vancouver International Airport (YVR) for a wine and nibbles reception. The occasion? Camila Dahl, owner of JetPetResort ( www.jetpetresort.com ) is […]

Idea of The Week: Are you ready for ‘this’ emergency?

>The Situation: This is brilliant. Knowing the reason why many of us avoid crowded city buses, Gillette Right Guard Deodorant marketers hit a home run with what I’m calling ‘the guerrilla marketing campaign of the year.’ See what you think… >The Idea: The idea was to take full advantage of our fear and loathing of […]

Idea of The Day: Help! My burger’s been stolen!

>The Idea: On Tuesday I told you about the eye-stopping mannequin painting a ‘Do It Yourself and Save’ message on the outside wall of the D.I.Y. Cabinet Warehouse store in Burnaby, BC. Today, I’m delighted to share a follow-up story from MD regular Gordon Skillen (Executive Director of The Institute of Professional Bookkeepers of Canada). […]