This weeks Idea: This picture is worth “way” more than a 1000 words!

“The Wilderness,” is a 6x10-foot romantic log cabin
hand hewn by A Fine Logbuilding Co. Ltd. in Chilliwack, BC.

with Neil Godin First the picture. Then the story. So here’s the picture… Isn’t that phenomenal? You’re looking at a log cabin made the old way – before logs were peeled and cut to fit – the way cabins had to be made when trappers and explorers had to build shelter with few tools and […]

This weeks Idea: Not sure about holding an event? Check out this one!

with Neil Godin  Lunch. At my favorite spot (The Beach House at Dundarave Pier in West Vancouver). With one of my (very) favorite people – Sarah Taylor, Ladies Floor Buyer, Merchandiser and Manager at The Choice (board and more store) in Cranbrook, BC. This was fun. Sarah was bursting to tell me all about the […]

This week’s Idea: Is there anything that Angie isn’t doing?!?!

Well Seasoned Christmas gift

with Neil Godin It all started innocently enough. I was enjoying dinner with my neighbor Sandi, when I spotted an envelope that looked like this: It was hard to photograph, and it’s also a bit hard to read. So. Let me read it for you…  Basically it tells Christmas holiday shoppers that if they return […]

You could do this…

MDIdeaofthweek

Imagine seeing this photo on a cement truck! Flippin’ through Google Images. (It’s one way I take a break.) Lookin’ for creative ads. And I get really excited when I find a gem like this one. Here have a good look (the caption reads, Cemex Fast Drying Concrete):     Isn’t that exciting? Can you […]

Old red phone booth makes Nova Scotia winery famous

Neil11

Old red phone booth makes Nova Scotia winery famous   Are you old enough to remember when highway gas stations attracted customers (and their kids) with signs that read, “STOP AND SEE THE WILD BEAR.” (Hey, neither am I J).  It was a disgusting and horrible thing to do to the bears that were penned […]

Idea of The Week: Got a problem? There is ‘always’ a solution!

with Neil Godin >The Situation: Times are tough in debt-shattered Ireland. Tens of thousands of young adults are fleeing the country in search of jobs – as the country’s economy goes from bad to worse. But one frustrated job hunter, 26-year-old Feilim Mac An Iomaire, has refused to leave – and has captured the nation’s […]

Idea of The Week: To %@&# with the NHL – Go Canucks Go!

with Neil Godin >The Situation: “Go Canucks Go!” There, I said it, and I’m not sorry. (Now I’ve gotta watch my back, because the NHL Trademark Police could be anywhere).  But it was worth it – and I’m not alone. We received a lot of (positive) feedback on last week’s article about Kingsway Honda and […]

Idea of The Week: Don’t drive, just drink?

>The Situation: MD Regular, Joyanna Anthony (aka “The Idea Lady”), has done it again. “It” is sending us an idea so good we had to pass it on – and here “it” is…. >The Idea: The idea is hitch hiking – taking a free ride on advertising that someone else is paying for (as we […]

Idea of The Week: Beef ‘n Beer in Rain ‘n Cold. Did it work?

>The Situation: I wrote this a few days ago while visiting Cobble Hill, Vancouver Island, Canada. The occasion: An open house hosted by our marketing and sales coaching client, Pacific Building Systems. Purpose of the event: To show home builders that their Pacific Truss Division makes a superior product – and earns its premium pricing. […]

Idea of The Week: Now “this” is a thank you card!

>The Situation: Talk about personal branding. Her name is Christine Till – and she’s now known as “BC’s Marketing Mentress.” I met Christine (way) back in 1990 when we were both involved in a  cross-Canada program of business owner development training. Christine led a group of business owners as a hands-on coach, and I presented […]