Idea of The Week: Cheryl Gravkin says “The deal is on!”

>The Situation: MD subscriber and contributor (and one of our sparkling marketing clients), Cheryl Gravkin, proprietor of Wine Kitz (in the Kitsilano section of Vancouver), read last week’s article about Groupons and Coupons and Team Buys (etc.) – and immediately wrote us to share her experiences with these social media-based deals – experiences that I […]

Idea of The Week: End your pain with one spray‏?

>The Situation: I wish I could take credit for this. But I can’t. So I won’t. Instead I’ll just tell you the story. Here we go. I was reading page three of the Province Newspaper (here in Vancouver, Canada). My jaw drops. There, in a banner ad across the bottom of the page, is a message […]

Idea of The Week: You speed, we pay the ticket?

>The Situation: At Marketing Dangerously we love guerrilla marketing (obviously). And here’s a brilliant example, courtesy of Mental Floss Magazine (“where knowledge junkies get their fix”). Read on… >The Idea: The story involves game maker Acclaim Entertainment of the UK. The idea? The company announced that it would pay all speeding tickets in England on […]

Idea of The Week: Can this be legal?

>The Situation: This can’t be very smart. It’s an ad – run by H&R Block (the Big Guys in tax preparation with 22 million customers worldwide) – offering to teach people how to do their own tax returns. Why would they do that? Because they can’t lose. If you sign up for their course, you […]

Idea of The Day: Pet sitting at $1000 day? Believe it!

>The Idea: Dropped by one of my great clients this afternoon – Pets First in Vancouver. Owner Phil Chagnon and General Manager, Pam Thind, weren’t in. Where were they? Well. They were out at Vancouver International Airport (YVR) for a wine and nibbles reception. The occasion? Camila Dahl, owner of JetPetResort ( www.jetpetresort.com ) is […]

Idea of The Week: They lend you a what?

>The Situation: In searching for examples of ‘websites that do it right,’ (for my ecommerce seminars), I’ve discovered a company called San Diego Kitchen and Bath. Knowing how people stress over kitchen renovating, SDKB offers two radically exceptional benefits that you and I can learn from. Read on. >The Idea: The idea is simply this: […]

Idea of The Week: Social media and the net: a passing fad?

>The Situation: Jackson Triggs. A major Canadian winery. Just announced the introduction of their new label design, ‘Unity.’ Looks good. Why do I tell you this? Because. In their full page ad, there isn’t a word about the company. Or where they’re located. There’s no telephone number. No address. Their website is listed – but […]

Idea of The Week: Are you ready for ‘this’ emergency?

>The Situation: This is brilliant. Knowing the reason why many of us avoid crowded city buses, Gillette Right Guard Deodorant marketers hit a home run with what I’m calling ‘the guerrilla marketing campaign of the year.’ See what you think… >The Idea: The idea was to take full advantage of our fear and loathing of […]

Idea of The Day: Help! My burger’s been stolen!

>The Idea: On Tuesday I told you about the eye-stopping mannequin painting a ‘Do It Yourself and Save’ message on the outside wall of the D.I.Y. Cabinet Warehouse store in Burnaby, BC. Today, I’m delighted to share a follow-up story from MD regular Gordon Skillen (Executive Director of The Institute of Professional Bookkeepers of Canada). […]

Idea of The Week: You – an Olympic racer?

>The Situation: If you’re like most of us, the thought of gettin’ down to the gym doesn’t exactly lift you up. But look at this. If you join Vancouver’s newest fitness center – at the Richmond Olympic Oval – you’re not going for a workout – you’re heading for head to head competition with the […]