This week’s idea: Want a formula for success? Just study everything John Charbonneau does – and then copy it.

John Charbonneau's Newsletter

with Neil Godin How did you like that subject line? You know, “How to avoid getting trapped in voice mail.” (Hey. It intrigued you enough to open it, or you wouldn’t be here.) But I have a confession. I stole that subject line. I pinched it from John Charbonneau, a mortgage broker with The Mortgage Group. And […]

This week’s Idea: Pacific Homes is in the news – again. Here’s how they do it.

Hot news about a pink house...

with Neil Godin I started writing this in Whistler, BC, a couple of weeks ago. I was there to speak at the annual Global Buyers Mission, an exhibition of wood products hosted by BC Wood Specialties Group, an organization representing people who make (beautiful) things out of wood (things like custom furniture, kitchens, flooring, doors […]

This week’s idea: We call it “Attraction Marketing.” And “this” is how it’s done!

Visit www.RogerKillen.com for full details of his latest event.

with Neil Godin Roger Killen.  Remember that name, because you’re going to hear it a lot. Roger is co-organizer of Vancouver Business Network, a Meetup.com group with more than 1900 members and counting. Roger has invited me to present at the group’s July 24 Meetup. (I’ll be doing a talk on personal branding – why […]

This week’s idea: Okay. “This” is Roadside Marketing!

Roadside Hockey sign in Langley, BC

with Neil Godin It stopped me in my tracks. I pulled a left. Into a cul de sac. Turned and went back up the street. Turned into a dusty parking lot. Stopped the car. Grabbed my iPhone. Jumped out and captured this: Are you as excited as I am? Isn’t this brilliant? It isn’t really […]

This week’s idea: A direct mail piece that oozes credibility!

Tracey Bosch-Langley's #1 Realtor

with Neil Godin Rumors of the death of direct mail have been (wildly) exaggerated, as Mark Twain would say. Here’s proof. For the second time in the same number of weeks, this flyer literally popped out of my mail. Printed one side. Folded. Two color. With print on the outside and the headline visible above […]

Idea of the Week: Fame by association?

with Neil Godin You’ve heard of guilt by association – today let’s talk about fame by association. Fame by association is related to the marketing term, “hitch-hike advertising.” Hitch-hiking means connecting ourselves with an event (like last year’s Vancouver Olympics), or a campaign, or cause, etc.  Here’s an example that inspired this week’s article.  My […]

Idea of the Week: Here’s a great example of corporate giving. Could we do something similar?

with Neil Godin Now here’s a non-profit marketing campaign with a real twist. I just received an email from a client in Victoria, BC (Darren Bertuccio of Bertuccio Kids, designers and makers of custom furnishings and play rooms for the wee ones).  Darren passed along an email he received from Lisa Arora of Get the […]

Idea of the week: Podcast pioneer Bob Garlick says you can use podcasting to build business – no matter what you do!

Bob Garlick's Idea Banner

with Neil Godin Meet Bob Garlick (a.k.a. The Great Idea Guy). Bob is Vancouver’s podcasting aficionado. He co-hosts “The Bunker Project” in the basement of the Barclay hotel on Robson Street (with mobile telecommunications titan, Andrew McGivern), where business owners are invited to come on down – every second Wednesday evening – and learn how […]

Idea of The Week: To %@&# with the NHL – Go Canucks Go!

with Neil Godin >The Situation: “Go Canucks Go!” There, I said it, and I’m not sorry. (Now I’ve gotta watch my back, because the NHL Trademark Police could be anywhere).  But it was worth it – and I’m not alone. We received a lot of (positive) feedback on last week’s article about Kingsway Honda and […]

Idea of The Week: Beef ‘n Beer in Rain ‘n Cold. Did it work?

>The Situation: I wrote this a few days ago while visiting Cobble Hill, Vancouver Island, Canada. The occasion: An open house hosted by our marketing and sales coaching client, Pacific Building Systems. Purpose of the event: To show home builders that their Pacific Truss Division makes a superior product – and earns its premium pricing. […]