This week’s Idea: “Psst. Want to buy a house cheap?”

Foreclosure

 with Neil Godin Another email (keep those cards and letters coming). This time from MD Member, and Mortgage Merlin, John Charbonneau – one of the most active mortgage brokerage marketers we’ve ever encountered. And. Here he goes again. This time, John is using out of the box thinking, plus education-based marketing, to find new and […]

This week’s Idea: Want to go bowling with Obama?

Did this cheap stunt keep a bowling alley out of bankruptcy?

with Neil Godin An email. From long time friend and MD member, Joyanna Anthony (“The Idea Lady”). “Thought you’d get a chuckle from this idea,” her email read. And I did. Well, sort of.  Here, first look at the picture, then I’ll tell you the story (if it isn’t already told)… Need I say more? […]

This week’s Idea: Why did meat sales surge on “Meatless Monday?

Lorne McMillan carves the leg of a 350-pound water buffalo.

with Neil Godin Meatless Monday? Never heard of it. Nor had hundreds of other Vancouverites who swarmed a new biz called West Broadway Meat Co. on a recent Monday. Why did their meat sales surge on Meatless Monday? Because Head Butcher Lorne McMillan put the word out that they would hold a public butchering of […]

This weeks Idea: Park ‘n shower?

Aro 27:The Mother of All Bike Cafes?

with Neil Godin From our friends at springwise.com. Another great example of creative entrepreneurship. This time featuring a business in Sao Paulo, Brazil, called Aro 27. The basic idea is simple: more and more people are taking the bike to work instead of the car. It’s a great way to exercise…and a great way to […]

This weeks Idea: Giant snake on city bus rocks Copenhagen

Giant Snake on Copenhagen Bus

with Neil Godin I love everything about it. The shock value. The technology.  The creative thinking. And the public reaction. Here. Look at this… Now does that – or does that not – look like an actual boa constrictor wrapped around that bus? Look at the detail. The 3D ride-wrapping graphics. And the drama – […]

This weeks Idea: If drones can serve sushi, can they serve you?

The iTray – an iPad-controlled device, flies through the air to brings food to customers.

with Neil Godin If you’re not familiar with Springwise, let’s get you familiar. It’s a website/blog/newsletter that scours the earth, every week, in search of the brightest entrepreneurial ideas out there. If you’re not yet a subscriber, go to www.springwise.com – now – and be prepared to be blown away. If you’re already a subscriber, […]

This weeks Idea: Now “This” is Roadside Marketing!

Ultra - Van - final

with Neil Godin Walking down the street. Here in beautiful downtown Langley, BC. When I’m stopped in my tracks by…this:   “This” is a 1946 Chevrolet Panel Delivery Vehicle owned and restored by Randy O’Grady of Ultra Digital Printing and Signs, here in Langley. What a traffic stopper!  When I returned to my home office […]

Marketing Dangerously Idea of the Week Tuesday, November 6, 2012 With Neil Godin

NorLang auto website

I was all set to drive to Seattle to speak at the ITEX Corporation’s annual meeting. In case you don’t know, ITEX is North America’s leader in cashless business transactions (i.e. barter), where businesses use ITEX dollars instead of cash to buy and sell services. But that’s not today’s story. So. If you want to […]

This week’s Idea: Should you (could you) run a contest?

Billy Carpenter-Design a wine wall contest-MD

with Neil Godin  Our client, colleague and friend, Billy Carpenter, proprietor of Vin de Garde Modern Wine Cellars Inc. here in Vancouver, amazes us (again). This time with a contest inviting designers to submit their ideas for a wall mounted wine display system that Vin de Garde will manufacture. This is serious. The winner of […]

This week’s Idea: Truss question? Trust “The Wizard.”

Pacific Truss: Ask the Wizard!

with Neil Godin Trust me. Times are tough in the truss business. (Say that three times without tripping over your tongue).  The truss biz rises and falls with housing starts – and housing starts are flat-lining. When that happens competition is fierce – and, because everyone is so cost-conscious – this favors those who sell […]