This week’s Idea: Huh? Democrat Obama praises a Republican company?

Marvin  4

with Neil Godin Minnesota Republicans were blown away when President Obama went out of his way to salute a Minnesota company (and long time Republican financial supporter) for not laying off any of its 4300 workers during the disastrous Great Recession that is (just about) at an end. Obama said that Marvin Windows and Doors, […]

This week’s Idea: “Psst. Want to buy a house cheap?”

Foreclosure

 with Neil Godin Another email (keep those cards and letters coming). This time from MD Member, and Mortgage Merlin, John Charbonneau – one of the most active mortgage brokerage marketers we’ve ever encountered. And. Here he goes again. This time, John is using out of the box thinking, plus education-based marketing, to find new and […]

This week’s Idea: Want to go bowling with Obama?

Did this cheap stunt keep a bowling alley out of bankruptcy?

with Neil Godin An email. From long time friend and MD member, Joyanna Anthony (“The Idea Lady”). “Thought you’d get a chuckle from this idea,” her email read. And I did. Well, sort of.  Here, first look at the picture, then I’ll tell you the story (if it isn’t already told)… Need I say more? […]

This week’s Idea: Why did meat sales surge on “Meatless Monday?

Lorne McMillan carves the leg of a 350-pound water buffalo.

with Neil Godin Meatless Monday? Never heard of it. Nor had hundreds of other Vancouverites who swarmed a new biz called West Broadway Meat Co. on a recent Monday. Why did their meat sales surge on Meatless Monday? Because Head Butcher Lorne McMillan put the word out that they would hold a public butchering of […]

This week’s Idea: This week’s idea is a lot of hot air!

My iPhone photo of the ReMax balloon: A stunning example of outdoor advertising.

with Neil Godin Whoaa. Around a curve, and just over that little hill…a car stopper. What is it? Up close and personal (maybe 50 feet above the ground) – it’s the ReMax hot air balloon. Sure I’ve seen it before. But that didn’t stop me from sucking in a huge breath – and saying “wow” […]

This weeks Idea: Caution. This blog post contains content viewers may find offensive.

Immaculately Conceived Ice Cream Ad

with Neil Godin In my relentless search for examples of dangerous marketing, I have just discovered something that is sure to disgust some of our readers – particularly if you happen to be of the Catholic persuasion. If that’s you please don’t look at the photo below, as you are (almost) certain to find it […]

This weeks Idea: Fish do it. Cattle do it. Even cauliflowers do it. Should you?

Daniel Arbour, Chair of the Canadian Model Forest Network explains

the “ThisForest” program to wood product manufacturers in Vancouver

Yes. Fish, cattle and even cauliflowers do it. And so do forest product companies – but they haven’t been doing it very well.  “It,” of course, is telling consumers where their products come from, and how they’re made. In the forest products industry (where I have a growing number of coaching clients these days), there […]

This weeks Idea: Grown up kids at home? Here’s a way out!

A “Parental Advisory” ad by Pilothouse

with Neil Godin Last week we talked about how s – e – x is selling condo’s at a Vancouver development called the Ralston, marketed by Vancouver’s Pilothouse Real Estate Inc., a group famous for their creative – and hyper-effective – approach to advertising. This week we ask the rhetorical question:  “Does humor sell?”  I […]

S – x between buildings? Now “this” is marketing dangerously!

This “apology” was followed by the following (not so apologetic) text. Here. Read on…

with Neil Godin You won’t be able to read the text in the photo below, so here, let me read it for you: “The advertising campaign stating that ‘The Rolston was So Enticing Other Buildings Want To Have S – x  With It’ was considered alarming by a number of people. Yes, we did sell […]

This weeks Idea: A turkey is a turkey is a turkey – no more!

JD Farms’ insulated and branded turkey bag.

with Neil Godin I’ve been (unintentionally) saving this for you. I say unintentionally because I had tucked it away and just remembered that I want to tell you about it.  “It” being one of the cleverest (is that a word?) examples of creative packaging that I’ve ever encountered. Here. Have a look… This is the […]