with Neil Godin In my relentless search for examples of dangerous marketing, I have just discovered something that is sure to disgust some of our readers – particularly if you happen to be of the Catholic persuasion. If that’s you please don’t look at the photo below, as you are (almost) certain to find it [...]
Yes. Fish, cattle and even cauliflowers do it. And so do forest product companies – but they haven’t been doing it very well. “It,” of course, is telling consumers where their products come from, and how they’re made. In the forest products industry (where I have a growing number of coaching clients these days), there [...]
with Neil Godin Last week we talked about how s – e – x is selling condo’s at a Vancouver development called the Ralston, marketed by Vancouver’s Pilothouse Real Estate Inc., a group famous for their creative – and hyper-effective – approach to advertising. This week we ask the rhetorical question: “Does humor sell?” I [...]
with Neil Godin You won’t be able to read the text in the photo below, so here, let me read it for you: “The advertising campaign stating that ‘The Rolston was So Enticing Other Buildings Want To Have S – x With It’ was considered alarming by a number of people. Yes, we did sell [...]
with Neil Godin I’ve been (unintentionally) saving this for you. I say unintentionally because I had tucked it away and just remembered that I want to tell you about it. “It” being one of the cleverest (is that a word?) examples of creative packaging that I’ve ever encountered. Here. Have a look… This is the [...]
with Neil Godin How did you like that subject line? You know, “How to avoid getting trapped in voice mail.” (Hey. It intrigued you enough to open it, or you wouldn’t be here.) But I have a confession. I stole that subject line. I pinched it from John Charbonneau, a mortgage broker with The Mortgage Group. And [...]
with Neil Godin It all started innocently enough. Marketing Dangerously member John Boys (of Nicola Logworks in Merritt, BC) emailed to request a copy of my “Take Control in Selling” article. Great. But attached to the email was a photo. Always curious, I opened the attachment, and there it was. A photo of… Well, I [...]
>The Situation: If you live in BC you’re confused (and so am I). In a couple of days we’re going to be voting on whether or not to keep the horrifically hated HST. If we vote “Yes,” we’re saying “No,” we don’t want it. If we vote “No,” it means “Yes,” we want it. And [...]
>The Situation: Here at Marketing Dangerously, we love guerrilla marketing. Why? Because it’s fun, fast, creative – and often, well, dangerous. Case in point: As everyone in Vancouver knows the Whitecaps FC (meaning Football Club, for you non-soccerolics), has just played its debut game in the MLS Major League Soccer organization. Wanting to make their [...]
>The Situation: At Marketing Dangerously we love guerrilla marketing (obviously). And here’s a brilliant example, courtesy of Mental Floss Magazine (“where knowledge junkies get their fix”). Read on… >The Idea: The story involves game maker Acclaim Entertainment of the UK. The idea? The company announced that it would pay all speeding tickets in England on [...]