Idea of The Week: They lend you a what?

>The Situation: In searching for examples of ‘websites that do it right,’ (for my ecommerce seminars), I’ve discovered a company called San Diego Kitchen and Bath. Knowing how people stress over kitchen renovating, SDKB offers two radically exceptional benefits that you and I can learn from. Read on. >The Idea: The idea is simply this: […]

Idea of The Day: They finally got my attention!

>The Idea: I wear glasses. Expensive glasses. They’re customized. And polarized. And progressively bifocalized (etc.). And. They’re completely unnecessary. But I’ve resisted laser eye surgery because, well, I’m a little nervous about messing with my eyesight. And. Because I’ve had this great excuse that it’s a high-price procedure. Now I have to suddenly face my […]

Idea of The Week: How to make it impossible to say no!

 > The Situation: An email. From MD regular, Tom Duguay of Chartex, the distribution/packaging/palleting experts in Edmonton. It reads: “Got a call from COSTCO. The rep wanted to know if they could come by and make a presentation to our staff about membership.” Tom continued: “COSTCO is a great store. But who wants to spend […]

Idea of The Week: Olympic gold – far from the podium!

 > The Situation: Apparently, there aren’t enough hours in the retail day. So. Vancouver’s Hudson’s Bay Store is staying open 24 hours a day – for the last three days of the 2010 Winter Olympics. Why? Because they have to!  > The Idea: The idea is capitalizing on something that everyone wants to be a […]

Today: Never a better time to buy?

 > The Situation: Many of my clients are involved in the housing industry, one way or another. Their biggest challenge? People sitting on the sidelines, waiting to see. And how do you nudge these cautious onlookers into action? I recommend telling it like it (really) is.  > The Idea: The idea is to be on […]

Today: “Nessun evento. Appena un cioccolato.”

 > The Situation: My mouth is hanging open. And I do not believe what I’m staring at. Here, look over my shoulder and I’ll show you what I mean. Okay, I just finished writing the Marketing Dangerously article about Bosa Foods and their “thank you” chocolates. Now, because I typed the word “mercado” in the […]

Today: “Thanks for understanding?”

 > The Situation: I’ve said it before. I’m saying it again. Don’t do anything that erects an artificial barrier between you and your customers. Example. I’m writing this while waiting for a friend at the Amtrack/Via Rail station. The train is late. I head for the convenience store to buy a paper. But. I come […]