This weeks Idea: This picture is worth “way” more than a 1000 words!

“The Wilderness,” is a 6x10-foot romantic log cabin
hand hewn by A Fine Logbuilding Co. Ltd. in Chilliwack, BC.

with Neil Godin First the picture. Then the story. So here’s the picture… Isn’t that phenomenal? You’re looking at a log cabin made the old way – before logs were peeled and cut to fit – the way cabins had to be made when trappers and explorers had to build shelter with few tools and […]

This weeks Idea: Not sure about holding an event? Check out this one!

with Neil Godin  Lunch. At my favorite spot (The Beach House at Dundarave Pier in West Vancouver). With one of my (very) favorite people – Sarah Taylor, Ladies Floor Buyer, Merchandiser and Manager at The Choice (board and more store) in Cranbrook, BC. This was fun. Sarah was bursting to tell me all about the […]

This week’s Idea: Is there anything that Angie isn’t doing?!?!

Well Seasoned Christmas gift

with Neil Godin It all started innocently enough. I was enjoying dinner with my neighbor Sandi, when I spotted an envelope that looked like this: It was hard to photograph, and it’s also a bit hard to read. So. Let me read it for you…  Basically it tells Christmas holiday shoppers that if they return […]

You could do this…

MDIdeaofthweek

Imagine seeing this photo on a cement truck! Flippin’ through Google Images. (It’s one way I take a break.) Lookin’ for creative ads. And I get really excited when I find a gem like this one. Here have a good look (the caption reads, Cemex Fast Drying Concrete):     Isn’t that exciting? Can you […]

Old red phone booth makes Nova Scotia winery famous

Neil11

Old red phone booth makes Nova Scotia winery famous   Are you old enough to remember when highway gas stations attracted customers (and their kids) with signs that read, “STOP AND SEE THE WILD BEAR.” (Hey, neither am I J).  It was a disgusting and horrible thing to do to the bears that were penned […]

This week’s Idea: Should you (could you) run a contest?

Billy Carpenter-Design a wine wall contest-MD

with Neil Godin  Our client, colleague and friend, Billy Carpenter, proprietor of Vin de Garde Modern Wine Cellars Inc. here in Vancouver, amazes us (again). This time with a contest inviting designers to submit their ideas for a wall mounted wine display system that Vin de Garde will manufacture. This is serious. The winner of […]

This week’s Idea: Truss question? Trust “The Wizard.”

Pacific Truss: Ask the Wizard!

with Neil Godin Trust me. Times are tough in the truss business. (Say that three times without tripping over your tongue).  The truss biz rises and falls with housing starts – and housing starts are flat-lining. When that happens competition is fierce – and, because everyone is so cost-conscious – this favors those who sell […]

This week’s idea: Want a formula for success? Just study everything John Charbonneau does – and then copy it.

John Charbonneau's Newsletter

with Neil Godin How did you like that subject line? You know, “How to avoid getting trapped in voice mail.” (Hey. It intrigued you enough to open it, or you wouldn’t be here.) But I have a confession. I stole that subject line. I pinched it from John Charbonneau, a mortgage broker with The Mortgage Group. And […]

This week’s Idea: Pacific Homes is in the news – again. Here’s how they do it.

Hot news about a pink house...

with Neil Godin I started writing this in Whistler, BC, a couple of weeks ago. I was there to speak at the annual Global Buyers Mission, an exhibition of wood products hosted by BC Wood Specialties Group, an organization representing people who make (beautiful) things out of wood (things like custom furniture, kitchens, flooring, doors […]

This week’s idea: We call it “Attraction Marketing.” And “this” is how it’s done!

Visit www.RogerKillen.com for full details of his latest event.

with Neil Godin Roger Killen.  Remember that name, because you’re going to hear it a lot. Roger is co-organizer of Vancouver Business Network, a Meetup.com group with more than 1900 members and counting. Roger has invited me to present at the group’s July 24 Meetup. (I’ll be doing a talk on personal branding – why […]