Today: “Swing right in…”

   > The Situation I’m not a big golfer. But the street signs got me. On my way home a couple of days ago I was struck in the eye by a series of garage sale-type signs that shouted, “Huge Golf Sale. Last Day Today. Holiday Inn Express.” With an arrow on each sign pointing […]

Today: “Okay, there are exceptions”

 > The Situation I recently said (emphatically) that if you are going to advertise, you must follow the rules if you want your ads to pay. And I meant it. When I say “the rules,” by the way, I mean making sure your ad gets attention—and makes an irresistible offer—with a deadline and a call […]