This weeks Idea: A turkey is a turkey is a turkey – no more!

JD Farms’ insulated and branded turkey bag.

with Neil Godin I’ve been (unintentionally) saving this for you. I say unintentionally because I had tucked it away and just remembered that I want to tell you about it.  “It” being one of the cleverest (is that a word?) examples of creative packaging that I’ve ever encountered. Here. Have a look… This is the […]

This week’s Idea: Direct Mail is Dead. Long Live Direct Mail!

Dave Dubeau - direct mail in clear plastic

with Neil Godin In my (snail) mail box – an (other) package from Dave Dubeau.  I mean “another” package because I get many packages from Dave. And I mean an “other” package because this is like no “other” package that I’ve ever seen. Lemme explain. No. First lemme show you: Dave, who runs two very […]

This week’s Idea: Is there anything that Angie isn’t doing?!?!

Well Seasoned Christmas gift

with Neil Godin It all started innocently enough. I was enjoying dinner with my neighbor Sandi, when I spotted an envelope that looked like this: It was hard to photograph, and it’s also a bit hard to read. So. Let me read it for you…  Basically it tells Christmas holiday shoppers that if they return […]

You could do this…


Imagine seeing this photo on a cement truck! Flippin’ through Google Images. (It’s one way I take a break.) Lookin’ for creative ads. And I get really excited when I find a gem like this one. Here have a good look (the caption reads, Cemex Fast Drying Concrete):     Isn’t that exciting? Can you […]

Now “this” is an irresistible offer!


For sale: Building lots for Ten Bucks, in Reston, Manitoba.   Imagine that you’re the Reeve (think “Mayor”) of a small town in Manitoba, where the population (and the tax base) keeps falling. Oops, will the school have to close? Few real business/work opportunities for kids who’d like to stay (or return after going away […]

This week’s idea: A direct mail piece that oozes credibility!

Tracey Bosch-Langley's #1 Realtor

with Neil Godin Rumors of the death of direct mail have been (wildly) exaggerated, as Mark Twain would say. Here’s proof. For the second time in the same number of weeks, this flyer literally popped out of my mail. Printed one side. Folded. Two color. With print on the outside and the headline visible above […]

Idea of The Week: To %@&# with the NHL – Go Canucks Go!

with Neil Godin >The Situation: “Go Canucks Go!” There, I said it, and I’m not sorry. (Now I’ve gotta watch my back, because the NHL Trademark Police could be anywhere).  But it was worth it – and I’m not alone. We received a lot of (positive) feedback on last week’s article about Kingsway Honda and […]

Idea of The Week: Don’t drive, just drink?

>The Situation: MD Regular, Joyanna Anthony (aka “The Idea Lady”), has done it again. “It” is sending us an idea so good we had to pass it on – and here “it” is…. >The Idea: The idea is hitch hiking – taking a free ride on advertising that someone else is paying for (as we […]

Idea of The Week: Did guerrilla marketing help Whitecaps win?

>The Situation: Here at Marketing Dangerously, we love guerrilla marketing. Why? Because it’s fun, fast, creative – and often, well, dangerous.  Case in point: As everyone in Vancouver knows the Whitecaps FC (meaning Football Club, for you non-soccerolics), has just played its debut game in the MLS Major League Soccer organization. Wanting to make their […]

Idea of The Week: Cheryl Gravkin says “The deal is on!”

>The Situation: MD subscriber and contributor (and one of our sparkling marketing clients), Cheryl Gravkin, proprietor of Wine Kitz (in the Kitsilano section of Vancouver), read last week’s article about Groupons and Coupons and Team Buys (etc.) – and immediately wrote us to share her experiences with these social media-based deals – experiences that I […]