This weeks Idea: “You don’t want the girls involved, do you?”

“The girls” at work. Hmm. (Photo credit: SBA)

with Neil Godin  I’m preparing. To conduct a workshop on customer service telephone skills. For the good people who staff the registrar’s office at a local college. And I’m puzzled. I’m puzzled because I still don’t understand a mindset – among both front line staff – and among management at all levels – that mentally, […]

This weeks Idea: Bite the wax tadpole?

KFC – “Eat your fingers off?”

with Neil Godin I love the outrageous – and the erroneous – in advertising. So. Every now and then I do a Google search for things like “Outrageous billboards,” and “Ad Bloopers.” Just for fun. How much fun? Try these: Scandinavian vacuum manufacturer Electrolux used the following in an American campaign: “Nothing sucks like an […]

This weeks Idea: Yoga that’s too hot to touch?

The Yoga Guy. Fake questions. True answers. Brilliant marketing!

with Neil Godin His name is Chris Ridout. He’s the owner of Zoomer Yoga in Coquitlam, BC. You’ve never heard of him. And neither have I. But. Chris is using a marketing strategy that’s as old as the hills (and as new as tomorrow) to guarantee that a lot more people will have heard of […]

This weeks Idea: You’ve got to be visible – but “this” visible?

Hong Kong street scene. Should our streets be this colorful?

with Neil Godin  An email. From Marketing Dangerously member Len McCormick. With tongue firmly in cheek he writes: “Here are some marketers who know all about getting the message out.  They obviously also don’t have any signage restrictions.  Perhaps we should lobby politicians for changes that will ensure all of our streets can be this vibrant?” Len […]

This weeks Idea: You’ve got to be visible – no matter what it takes!

An anonymous coffee shop survives because of this sign.

with Neil Godin Driving. On my way to work with one of my favorite clients. M&R Environmental. Here in (beautiful) Burnaby, BC. When my car came to a sudden stop. On its own (I swear). And then swerved toward the curb. And then parked. All by itself. Just so I could get out and take […]

This weeks Idea: Rita Sheloff: “Marketing Machine”

First her van gets attention (note the eyelashes)…

with Neil Godin I met Marketing Dangerously member Rita Sheloff when she worked with one of my sales coaching clients, Hills Foods (purveyors of exotic meats and wild game), here in Coquitlam, BC., and I remember her telling me that she had a little business on the side. But. Since leaving Hills last October, her […]

This weeks Idea: Caution. This blog post contains content viewers may find offensive.

Immaculately Conceived Ice Cream Ad

with Neil Godin In my relentless search for examples of dangerous marketing, I have just discovered something that is sure to disgust some of our readers – particularly if you happen to be of the Catholic persuasion. If that’s you please don’t look at the photo below, as you are (almost) certain to find it […]

This weeks Idea: Fish do it. Cattle do it. Even cauliflowers do it. Should you?

Daniel Arbour, Chair of the Canadian Model Forest Network explains

the “ThisForest” program to wood product manufacturers in Vancouver

Yes. Fish, cattle and even cauliflowers do it. And so do forest product companies – but they haven’t been doing it very well.  “It,” of course, is telling consumers where their products come from, and how they’re made. In the forest products industry (where I have a growing number of coaching clients these days), there […]

This weeks Idea: Grown up kids at home? Here’s a way out!

A “Parental Advisory” ad by Pilothouse

with Neil Godin Last week we talked about how s – e – x is selling condo’s at a Vancouver development called the Ralston, marketed by Vancouver’s Pilothouse Real Estate Inc., a group famous for their creative – and hyper-effective – approach to advertising. This week we ask the rhetorical question:  “Does humor sell?”  I […]

S – x between buildings? Now “this” is marketing dangerously!

This “apology” was followed by the following (not so apologetic) text. Here. Read on…

with Neil Godin You won’t be able to read the text in the photo below, so here, let me read it for you: “The advertising campaign stating that ‘The Rolston was So Enticing Other Buildings Want To Have S – x  With It’ was considered alarming by a number of people. Yes, we did sell […]