Idea of The Week: Want a fun way to use social media for self promotion?

>The Situation: I know, I know. We’re only supposed to write about social media marketing on Thursdays. But this is too good to put off. I just received an email from our web apps wizard (apps means applications, as you know), Brad Bates. Brad writes to inform me that my colleague, Jonathan Christian, now has […]

Idea of The Week: Cheryl Gravkin says “The deal is on!”

>The Situation: MD subscriber and contributor (and one of our sparkling marketing clients), Cheryl Gravkin, proprietor of Wine Kitz (in the Kitsilano section of Vancouver), read last week’s article about Groupons and Coupons and Team Buys (etc.) – and immediately wrote us to share her experiences with these social media-based deals – experiences that I […]

Idea of The Week: End your pain with one spray‏?

>The Situation: I wish I could take credit for this. But I can’t. So I won’t. Instead I’ll just tell you the story. Here we go. I was reading page three of the Province Newspaper (here in Vancouver, Canada). My jaw drops. There, in a banner ad across the bottom of the page, is a message […]

Idea of The Day: This actually works!

>The Idea: This idea isn’t brand new – but it is effective. My colleague Jonathan Christian passed along a copy of a fax he received from another colleague (and MD member), Dave Dubeau. The handwritten message on the fax reads: “Time sensitive…sorry for the messy note, but I wanted to get this to you right […]

Idea of The Day: A bachelor pilot – looking for love?

>The Idea: The idea is ‘personal branding.’ Case in point: Jane Carstens. Jane is a professional matchmaker in Vancouver, Canada. Her company is called Matchmaker for Hire. But her company name is far less important than her personal name. Why? Because Jane ‘is’ the company. Ah, but she’s not alone. Her colleague, Jill Carter, is […]

Idea of The Week: Thinking newsletter? Here’s a great example!

>The Situation: An email. From L&W Restoration in Aldergrove, BC. Subject line: December Newsletter. Of course I open it, because owners Walter and Lori Kneip are not only long-time MD subscribers, they have also worked on my home (and did a brilliant job). Why do I want to share a bit of their story? Because […]

Idea of The Week: Has Mad Dog bit off more than he can chew?

>The Situation: Mad Dog Randy Bishop is a dangerous marketer. Why? Because his Mad Dog Source for Sports store in Abbotsford, BC (1.866.362.3364), is doing it again. Doing what? Doing a crazy stunt that promises anyone who buys anything at their 50% Off Sale (this weekend) that their entire purchase will be absolutely free of […]

Idea of The Day: Your free gift – an AK-47!

>The Idea: Now ‘this’ is marketing dangerously. At Nations Truck, in Sanford, Florida, they now give away an AK-47 assault rifle with every used truck sold (but only until November 30, so hurry on down!). Is it working? Yes, says sales manager, Nick Ginetta, “our sales have doubled.” >The Key Point: Hmm. Designed to raise […]

Idea of The Week: Jim Pattison goes green-really!

>The Situation: A news story about Overwaitea Foods (billionaire Jim Pattison’s Western Canadian food empire – consisting of Save-On-Foods, Overwaitea Foods, PriceSmart Foods, Cooper’s Foods and Urban Fare Stores). And it reads: “Overwaitea Foods  has become the only retailer to sell sustainably grown Coho salmon, farmed on land, in a closed containment system.” If you […]

Idea of The Day: Want to attract customers? Start a parade.

>The Idea: Tired. Driving home from the airport. But I perk up, and slow down. Why? Because I’m looking at a parade of three cars just ahead of me. Each with a huge box on top (about the size of a refrigerator). Each adorned with identical signage – promoting a huge sale at Decor Home […]