Welcome ,
The following content is available to you as part of your membership subscription!
This week’s “Big Idea” is “Personal Branding” – How to cut yourself from the crowd by giving yourself an identity that not only sets you apart – but positions you as the go-to gal (or guy) in your business. Our inspiration is MD member Jimmy Gray – better known as “Jimmy the Trade Show Guy.” Why? Because he sells trade show exhibitry of every kind — and – he’s an expert in trade show marketing.
Enjoy, and please leave a comment below!
Neil, I hadn’t thought of it as branding myself, but I market myself as “Eliza Olson, the Bog Lady.”
My mother got tired of telling people how to spell her last name, our family name was “Kiss.” Finally my Mon started telling people “just the same way as you do it.” It always got a laugh and people remembered how to spell her last name.