Idea of The Week: You speed, we pay the ticket?

>The Situation:

At Marketing Dangerously we love guerrilla marketing (obviously). And here’s a brilliant example, courtesy of Mental Floss Magazine (“where knowledge junkies get their fix”). Read on…

>The Idea:

The story involves game maker Acclaim Entertainment of the UK. The idea? The company announced that it would pay all speeding tickets in England on the day they released a new road race game called “Burnout 2.” Naturally, the story was picked up by media all over the country.

>The Risk:

The reaction? People loved it – but officialdom was horrified. A police spokesman demanded that Acclaim kill the deal “because removing the consequences for speeding might encourage people to speed.” (Oh my goodness!)

>The Reward:

But according to Mental Floss, Acclaim never planned to go through with the offer anyway. MF said the company has a history of dreaming up outrageous publicity stunts (like this one) in support of its product releases. “They actually count on law enforcement and city officials to shut down their antics – preferably as publicly as possible.” And officialdom did just that – right on cue! – while Acclaim’s new game was immediately burned into public consciousness. Brilliant.

>The Call to Action:

I want to share more (lots more) stories about publicity stunts like this – whether they fizzled or flew – and – as an incentive, I have a ecopy of my book, “Selling in the (Comfort) Zone,” for any MD reader who is ready to get out of your comfort zone, and share a story like this with me. Any takers?

See you Thursday.

NG

If you enjoyed this post, please consider leaving a comment or subscribing to the RSS feed to have future articles delivered to your feed reader.

Comments

  1. Wow, incredible blog layout! How long have you been blogging for?
    you make blogging look easy. The overall look of your site is great, because well as the content!

    xrumer

Speak Your Mind

*