Idea of The Week: Stuck in the wrong job?

>The Situation:

Getting attention is getting easier. Case in point: Look at these photos that Danish personnel agency,, attached to various kinds of vending machines (and a children’s ride).
Brilliant? Or what?

>The Idea:

The idea is to come up with ideas – to step up to the edge of the box – and do something different. Once we have an idea, execution really is getting easier, and less expensive, all the time. The same technology that let’s you “wrap your ride” for not much money, allows you to attach temporary images like these – just about anywhere.

>The Risk:

While these images are powerful, I think the Danish personnel agency could have increased their chances of success if they had included a call to action. In just about any form of advertising – including guerrilla marketing – we need to make an offer of some kind – with a deadline of some kind – and a way to contact us instantly (including a 1.800 number or at least the address of a “landing page” website related to the campaign).

>The Reward:

Even without these essential advertising elements I suspect that enjoyed huge response to this campaign. Not only do the images turn heads – many of the heads they turn must reflect on the kind of jobs they hold – and wonder if it isn’t time to make a change. And, if they do, of course, “who are you gonna call?”

>The Call to Action:

Okay, okay, the photography in these examples is pretty sophisticated (read, “pretty expensive”) but you could do something on a much smaller scale. Example: a little shop on Main street could use the kind of idea in the photo below to attract attention to a Barbecue sale. Get the idea?

***** Special Announcement *****

THERE ARE STILL 3 SEATS AVAILABLE….For Jonathan Christian’s break-through workshop:

“Social Media 101: How to use social media to ramp up your business!”

Thursday, April 14, in Langley, BC

COURSE DESCRIPTION: The course was designed over many months through our one on one training sessions with individual companies. We saw  a great need for big picture understanding as well as hands on learning in regard to social media. We also recognized that small businesses needed this training in social media to be highly cost effective.

So we now offer a one day intensive course to help small businesses owners or their delegates to come join us – in a small group setting – to learn the top 5 routes to instantly gain a social media presence. Bring your lap top and by the end of the day you’ll be fully set up and ready to start engaging with your customers and potential customers through Social Media.

The cost is just $399 for the whole day, including lunch and a detailed workbook to take away.

NEIL GODIN will join us over lunch and will deliver a brief presentation on

“How to turn your website into a marketing and sales machine.”

To register call Jonathan Christian at 778 378 9100

For complete details visit:

If you have questions please call Jonathan, or email him at

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