Idea of the Week: Here’s a great example of corporate giving. Could we do something similar?

with Neil Godin

Now here’s a non-profit marketing campaign with a real twist. I just received an email from a client in Victoria, BC (Darren Bertuccio of Bertuccio Kids, designers and makers of custom furnishings and play rooms for the wee ones).  Darren passed along an email he received from Lisa Arora of Get the Picture photography in Victoria. Lisa and colleagues Dave Whittington and Tammy Dewar of Calliope Learning, and Michele Breuer of Victoria Executive Centre, have teamed up to offer local non-profits a bonanza of combined services – valued at $8 to $10,000 – each and every quarter.

Lisa’s email reads: “Once a quarter we will donate a day of facilitated strategic think space (i.e. a day of strategic thinking/planning), plus a graphic recording of the day (i.e. a photo/video shoot of the day’s happenings, I assume), and meeting space and refreshments at the Victoria Executive Centre. If you know of any non-profit organization that works hard to make a difference to Greater Victoria and could benefit from a F-R-E-E strategic think space, invite them to visit”

I think this is brilliant. It’s a big gift to the lucky winner each quarter. And because it’s a gift of great value, it is also a gift that will give back. Lisa, Dave, Tammy and Michele, can all expect to reap huge rewards in terms of both buzz in general, and earned media (publicity) in particular. Their work will also be noticed and noted by the corporate movers and shakers – and decision makers – who make up the volunteer members of not for profit boards of directors. In other words, this gesture is going to take all three into the spotlight as never before – while they genuinely contribute a “huge” benefit to the organizations that qualify each quarter. Brilliant. Brilliant. Brilliant.

Your call to action:

I find this example of corporate giving inspiring.  But. I’m not sure what to do with it. So. Over to you. Do you have an idea of how two or three or four of our companies could collaborate and come up with something similar? Or different?  I’d love to hear your ideas – or even an indication that you would be interested in joining forces. Wanna play? Send us a comment.  This is exciting.

See you on Thursday with our MD social media challenge.


Ps – Register now for “Online Marketing: 2012.”   I’m looking forward to conducting a repeat of our full day workshop on how to turn your website – and all your web activities – including social media marketing – into a marketing and sales machine. Titled “Online Marketing: 2012,” the event will be held here in Langley at the RCABC Conference Centre, a beautiful venue featuring WiFi for everyone. For full details please visit  Want to know more? Please email me at, or call me at 604.888.4570 or 1.800.563.4332. This event was sold out last October, so if you want to know how to use the net to get cutomers “coming to you,” go ahead and register now.

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  1. And our first client is … Greater Victoria Cycling Coalition.

    See for more info.

    We’re all very excited to get this up and running.

  2. very nice post, i definitely love this amazing site, persist in it

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