Idea of The Day: Want to attract customers? Start a parade.

>The Idea:

Tired. Driving home from the airport. But I perk up, and slow down. Why? Because I’m looking at a parade of three cars just ahead of me. Each with a huge box on top (about the size of a refrigerator). Each adorned with identical signage – promoting a huge sale at Decor Home Furnishings on Bridgeport Road, in Richmond, BC. Brilliant.

>The Key Point:

Guerrilla marketing ideas excite me – and this one is just great. Why is it so effective? Because of visual impact. Those three cars – travelling close together – with those huge boxes atop – literally could not be missed – and without doubt drove ‘immediate’ traffic to the store. Cost? So little. Impact? So great. (I’ve said it before and will say it again….all we need is a little imagination). Jonathan is here tomorrow. And. I will see you Monday.

NG

Special Notice *** Special Notice *** Special Notice:

Our next Marketing Dangerously Social Media Challenge Meetup gathering will be held next Tuesday, November 9 at 7 p.m. at the Grand Villa Hotel & Casino in Burnaby, British Columbia – free of charge to all MD subscribers! (Yes. You can bring your friends, and we won’t charge them either).

Topic: “Building a website that sells”

With Neil Godin

Synopsis: Using social media effectively will bring visitors to your website. Now you will learn ‘The Four Keys’ to turning those visitors into customers. Without these keys a website is just an online brochure. With the four keys in place, your website ‘will’ produce business.

This presentation focuses on the business side of social media – describing how you can attract people in your social media networks to your website – then how to make sure your website helps them decide to actually buy from you. Neil’s four keys to website success are ‘essentials’ that you must know in order to tell your website designer/developer what you want done. If you want your website to ‘sell’ don’t miss this Meetup! (Every participant will receive a copy of Neil’s detailed diagram of what a website must contain if you want it to work).

Important note: When you arrive at the casino, please watch for our greeters – who will be holding up posters that direct you to the Scala Show Lounge, where our Meetup will be held. See you then and there!!!

Ps – If you come early, you are invited to enjoy the casino’s fabulous buffet dinner – for the special price of  just $12.95. But. You must let us know that you want to enjoy dinner – so our hosts can alert the kitchen. So. The buffet opens at 5 p.m. Please email service@neilgodin.com to let us know (or call 604.888.4570) to let us know that you will be there for the buffet. Okay? Many thanks. And please – spread the word !!!

All the details:

Date: Tuesday, November 9

Time: 7 p.m. to 8:30 p.m.

Admission fee: No charge

Location: Grand Villa Casino – Scala Show Lounge – 411 Dominion Street, Burnaby, BC

Map: Please Click on this link.

Buffet dinner: Starts at 5 p.m. Special price: $12.95

Please email us at service@neilgodin.com if you plan to enjoy the buffet.

And. Please spread the word?
Thanks very much!

Neil and Jonathan

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