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This week’s “Big Idea” is “Differentiation” – How to make certain that your business stands out of the crowd. My mantra is simple: “It’s the niche — or the ditch.” Our inspiration comes from Dr. Jon (is he really a doctor?) of Chandler, Arizona, proprietor of The Heart Attack Grill, a chain of restaurants that is expanding (rapidly) while the economy tanks. Read all about it (but hide your eyes).
Enjoy, and please leave a comment below!