Rumors of the death of direct mail have been (wildly) exaggerated, as Mark Twain would say. Here’s proof. For the second time in the same number of weeks, this flyer literally popped out of my mail. Printed one side. Folded. Two color. With print on the outside and the headline visible above the upper fold. So simple. So inexpensive (I was going to say “cheap” but that is “so” the wrong word, as your teen would say), because this simple direct mail piece just oozes credibility – and instantly differentiates Tracey, and positions him as an exceptional realtor who you can trust to get it done.  Here, Take a look…

Tracey Bosch-Langley's #1 Realtor

In 2010 and 2011, Tracey Bosch was the Listing Realtor, or Selling Realtor, or both, on 100 homes in my area here in Langley, BC.

Direct Mail is alive and well, and tucked in your daily mail

In marketing, we often hear that this is dead, or that is dead. Example: Email marketing. Because so many young people text each other now, many colleges (most?) have stopped giving students email addresses. Yet email is still the fastest, cheapest (and arguably Still The Most Powerful) marketing vehicle in existence. Another Example: Direct Mail is supposed to be dead – because it was replaced by email. The truth: Less direct mail makes “effective” direct mail – as in Tracey Bosch’s case – even more powerful, because there is less “junk” to compete with. (Is there really less junk mail these days? Hmm).

Your call to action

My marketing and sales consulting/coaching clients still use direct mail, and I encourage you to do the same – but judiciously. If you have an event coming up, for example, target the postal or zip codes where your best prospects are located. As always in advertising, make them an irresistable offer. Always include a deadline and a call to action – and a tracking device (such as, “Mention that you received this post card and you will receive our guide, ‘How to Avoid The Seven Costly and Stressful Mistakes that Everyone Makes When Remodeling Their Kitchen.’”)

If you follow these simple steps, direct mail may well prove to be as effective as your email campaign. You can easily measure the results of both. So. Why not Double Down?

Jonathan will be back with our Social Media Challenge on Thursday. And I’ll see you again next Tuesday.

Neil

Ps – Mark your calendar for Wednesday, May 30 at 11 a.m. PST. That’s the date that I will hold my first free one-hour TeleSeminar.  It’s titled, “To #&%! With the Economy: 3 Quick & Easy Ways to Ramp up Your Sales – Now!” – And it will be hot! You can’t register yet, but you can mark your calendar. And. I will keep you posted.

Pps – Jonathan hosts “Social Media 201.”  Want to dive deep into how to “really” use social media to build your business?  My Marketing Dangerously Social Media Challenge co-host, Jonathon Christian, is presenting “Social Media 201,” a new workshop on making your Social Media activity make you money! Note the date: May 17, 2012. For details email: jonathan@wemakestuffhappen.com.

Just got off the phone with a new sales and marketing coaching client. “So frustrating,” he groaned. “So frustrating.” (Long pause). And then he went on to tell me a sad, sad story that I have heard so many times before.

Has what happened to him ever happened to you?

Have you ever had a prospective customer call you, full of enthusiasm about the possibility of working with you. Then had a great meeting with them – where everything just clicked. And then spent hours preparing a proposal and quote (certain that the sale is yours). Then called to follow up – and – never got a call back?  Sure you have. And so have I. But it absolutely doesn’t have to happen.

“I’ve been stood up,” my client moaned. “Look at the time I wasted.” My (gentle) response: “It never, ever has to happen again – if you are prepared to stop blaming the prospect – and instead take responsibility for controlling the sales process.” “How do you do that?” he asked. Here are several tips I shared with him:

• Never leave one call or meeting without setting up the next – so your follow up call is a telephone (or personal) appointment. Otherwise your “follow up” call is just an unsolicited, unplanned interruption in your prospect’s day. And your call will likely be perceived as a call from somebody who is “anxious to make a sale” – which could sour the whole deal right there.
• Never do the numbers on your own. Too often, tragically, estimates and quotes are done in isolation. Don’t do that. Instead show (or tell) your prospect about work done for others (for example) to help both of you get a handle on what will be right for them. And, as you show (or tell) about different examples, say roughly what each one cost. Now, if there is sticker shock, you know about it. Now, if the prospect has to modify the work in order to stay on budget – or expand the budget in order to get what they really want and need – you are doing it “with them,” instead of on your own.
• Never send proposals or quotes electronically. “Never” isn’t the right word, of course. For example, if you’re working at a distance, you need to set up a telephone appointment with the client to review the proposal, and you would email it to them a few minutes (hours?) ahead of time, as appropriate.

Your call to action:

I’m certain that well over 50% of “certain” sales are lost to fully qualified prospects – because we don’t set up “next appointments” at the end of a sales call or meeting – and because we do the numbers on our own – and because we send quotes electronically – where often as not they disappear into what I call “the black hole” in selling. This is a tragedy because the fully qualified prospect is still in “buying mode,” but ends up buying elsewhere – using your information – and your quote – to get a better price. Ouch!

If you could use more tips and tricks on taking control, your call to action this week is to email me at ng@neilgodin.com and request a free copy of a report I’ve written on this topic. Go ahead. Do it now.

I’ll be back with our Social Media Challenge on Thursday. And I’ll see you again next Tuesday.

Neil

Ps – Back by popular demand:  “Online Marketing – 2012.”  If you’re located in the Vancouver/Fraser Valley area, plan now to join us at our full-day workshop on May 9, titled, “Online Marketing – 2012.” If you’re looking for ways to turn your website, your email marketing, and even your social media activity into a “marketing machine” that actually produces sales, then this workshop is designed for you. Full details at: http://www.neilgodin.com/onlinemarketing2012.php. By the way, as a Marketing Dangerously member, you are considered one of our clients – and that means – that you qualify for a very special client discount fee – on all of our workshops and seminars. Your discount on this workshop is $100 off the regular registration fee, but you must call to register, and please mention that you are an MD member. (Call 604.888.4570 locally, or out town call toll free: 1.800.563.IDEA (4332).

Pps – Jonathan hosts “Social Media 201.”  Want to dive deep into how to “really” use social media to build your business?  My Marketing Dangerously Social Media Challenge co-host, Jonathon Christian, is presenting “Social Media 201,” a new workshop on making your Social Media activity make you money! Note the date: May 17, 2012. For details email: jonathan@wemakestuffhappen.com.

You’ve heard of guilt by association – today let’s talk about fame by association. Fame by association is related to the marketing term, “hitch-hike advertising.” Hitch-hiking means connecting ourselves with an event (like last year’s Vancouver Olympics), or a campaign, or cause, etc.  Here’s an example that inspired this week’s article.  My dentist is Dr. Keith Lim. Actually he’s not just my dentist, he’s the official dentist of the entire Vancouver Giants WHL pro hockey team. I discovered this on my last visit, when I caught a glimpse of his Giants’ business card, noting his official position. Cool, Keith.

Your call to action:

There is a group, an event, a cause, or a campaign that needs your expertise or product or service. So. Make contact. Volunteer. Sell your service at cost. Or trade your product or service for a tax receipt – if the group is a registered charity. The rewards are multiple. If you choose something that ignites your passion, you enjoy the reward of contributing to its success. If you choose something high profile – like the Giants Hockey team – you will gain recognition and prestige through association (i.e. fame by association). Why not?

Jonathan will be here with our Social Media Challenge on Thursday. And I’ll see you next Tuesday.

Neil

Ps – Back by popular demand:  “Online Marketing – 2012.”  If you’re located in the Vancouver/Fraser Valley area, plan now to join us at our full-day workshop on May 9, titled, “Online Marketing – 2012.” If you’re looking for ways to turn your website, your email marketing, and even your social media activity into a “marketing machine” that actually produces sales, then this workshop is designed for you. Full details at: http://www.neilgodin.com/onlinemarketing2012.php.

Pps – Trinity Western University, here we come! Mark your calendar for the next gathering of our Marketing Dangerously Social Media Challenge Meetup group – coming up on Monday, April 30, at Trinity Western University, here in Langley. This Meetup event (as always) is f-re*e of charge. And Vancouver’s colorful podcast pioneer, Bob Garlick, will be our guest speaker. (You’ll be entertained as well as enlightened). For full details and to register please visit: http://snipurl.com/22z2zb3. I hope to see you there. BTW Trinity Western is just seconds off Highway One at the 232 Street Exit North. Map and directions are provided. This is a beautiful venue, with a Starbucks, and lots of room for our rapidly growing membership. Come on out and join us! (Remember it’s fr*e-e of charge).

Ppps – Jonathan hosts “Social Media 201.”  Want to dive deep into how to “really” use social media to build your business?  My Marketing Dangerously Social Media Challenge co-host, Jonathon Christian, is presenting “Social Media 201,” a new workshop on making your Social Media activity make you money! Note the date: April 26^th, 2012. For details email: jonathan@wemakestuffhappen.com.

Now here’s a non-profit marketing campaign with a real twist. I just received an email from a client in Victoria, BC (Darren Bertuccio of Bertuccio Kids, designers and makers of custom furnishings and play rooms for the wee ones).  Darren passed along an email he received from Lisa Arora of Get the Picture photography in Victoria. Lisa and colleagues Dave Whittington and Tammy Dewar of Calliope Learning, and Michele Breuer of Victoria Executive Centre, have teamed up to offer local non-profits a bonanza of combined services – valued at $8 to $10,000 – each and every quarter.

Lisa’s email reads: “Once a quarter we will donate a day of facilitated strategic think space (i.e. a day of strategic thinking/planning), plus a graphic recording of the day (i.e. a photo/video shoot of the day’s happenings, I assume), and meeting space and refreshments at the Victoria Executive Centre. If you know of any non-profit organization that works hard to make a difference to Greater Victoria and could benefit from a F-R-E-E strategic think space, invite them to visit www.once-a-quarter.com.”

I think this is brilliant. It’s a big gift to the lucky winner each quarter. And because it’s a gift of great value, it is also a gift that will give back. Lisa, Dave, Tammy and Michele, can all expect to reap huge rewards in terms of both buzz in general, and earned media (publicity) in particular. Their work will also be noticed and noted by the corporate movers and shakers – and decision makers – who make up the volunteer members of not for profit boards of directors. In other words, this gesture is going to take all three into the spotlight as never before – while they genuinely contribute a “huge” benefit to the organizations that qualify each quarter. Brilliant. Brilliant. Brilliant.

Your call to action:

I find this example of corporate giving inspiring.  But. I’m not sure what to do with it. So. Over to you. Do you have an idea of how two or three or four of our companies could collaborate and come up with something similar? Or different?  I’d love to hear your ideas – or even an indication that you would be interested in joining forces. Wanna play? Send us a comment.  This is exciting.

See you on Thursday with our MD social media challenge.

NG

Ps – Register now for “Online Marketing: 2012.”   I’m looking forward to conducting a repeat of our full day workshop on how to turn your website – and all your web activities – including social media marketing – into a marketing and sales machine. Titled “Online Marketing: 2012,” the event will be held here in Langley at the RCABC Conference Centre, a beautiful venue featuring WiFi for everyone. For full details please visit http://www.neilgodin.com/onlinemarketing2012.php.  Want to know more? Please email me at ng@neilgodin.com, or call me at 604.888.4570 or 1.800.563.4332. This event was sold out last October, so if you want to know how to use the net to get cutomers “coming to you,” go ahead and register now.

Meet Bob Garlick (a.k.a. The Great Idea Guy). Bob is Vancouver’s podcasting aficionado. He co-hosts “The Bunker Project” in the basement of the Barclay hotel on Robson Street (with mobile telecommunications titan, Andrew McGivern), where business owners are invited to come on down – every second Wednesday evening – and learn how to use and apply podcasting to grow their business. I’ve been to the bunker (and it is a bunker, believe me – a smallish back room behind the hotel’s basement bar – but that’s another story). And I’ve been interviewed for podcasts a number of times – often by Bob. But. I have to be honest. I’ve never produced a podcast. And I admit it. I have never listened to one either. In fact, I have never even thought about how podcasting can be used to grow your business. So this week, we enter Bob’s Wonderful World of Podcasting to see what’s going on.

Bob Garlick

“Bob,” I ask. “What is the business connection in podcasting?” He answers: “Don’t think selling, think educating. You use podcasting to educate customers and potential customers about what you do, and why and how you do it.” “Can you give us an example?” I asked. “Of course. A dentist client used to spend hours and hours each week explaining the ins and outs of expensive dental procedures like crowns, implants, and root canals. Now he does a quick, basic explanation – then hands the patient a card with instructions on how to go itunes (or the dentist’s WordPress blogsite) to listen to a podcast that explains the entire procedure in detail – and outlines different options. When the patient returns, the dentist simply asks which option they would like – and away they go. This has saved him thousands of dollars in billable time each and every month.”  Is there a danger? Of course. We’d better not lose the human touch – or we could lose the customer. So. As always, it’s a question of balance!

Bob offered a number of other examples as well. A realtor builds his reputation as “the local expert” by offering podcasts (think “broadcasts” as in radio) covering a range of truly helpful topics – from interviewing a moving company owner who gives advice on how to prepare for your move – to a home organizer advising on how to prepare your home for sale at the highest possible price – to a landscaper advising on what and how to grow things in Vancouver’s weathery climate (is “weathery” a word?). (Of course, the realtor includes their phone number, and a link back to their website – as well as being the host who introduces the person they are interviewing – so there is always that business connection). Bob said there is a plug in that now also allows blog readers access to podcasts of the information as well. He added: “Literally anyone can now use this medium to grow their business.” And he emphasized that podcasting can be very low in both tech and cost, noting that a basic podcast program can be set up for as little as $50.

Your call to action:

If you’d like to know more, you’re invited to come out to our Marketing Dangerously “Social Media Challenge” Meetup gathering on Monday, April 30, at Trinity Western University (here in the beautiful Langley, BC, countryside). This Meetup event (as always) is free of charge. And Bob will be our guest speaker this month. For full details and to register please visit: http://snipurl.com/22z2zb3. I hope to see you there.

BTW Jonathan will be here on Thursday, with our Social Media Challenge of the Week – and I will see you again next Tuesday. Meanwhile…keep on Marketing Dangerously!

Neil

Ps – Yes. We “are” going ahead with “Online Marketing – 2012,” our full day workshop on how to turn your website – and all your web activities – including social media marketing – into a marketing and sales machine. We have had to change the date, from April 18 to early May due to conflicts in my travel and work schedule – but this full day workshop will definitely be held in mid May. If you would like to receive updates, please email me at ng@neilgodin.com, or call me at 604.888.4570 or 1.800.563.4332.

Why do I love what I do? Because I get a real kick out of watching businesses (and their owners) transform – from being quiet, conservative, cautious marketers – to being Great Big, Out Loud, “Dangerous Marketers.”

Here’s a perfect case in point: TLC Total Lube Care, a brand new client, is a small chain of franchise lube and oil shops (small for now, but watch for a TLC store, “Coming Soon To a Neighborhood Near You!!).

On Friday of last week, there they were – the quiet, conservative, cautious marketers. Then, over the weekend, our colleague Brad Bates (www.powerupmedia.ca) installed their new roadside marketing banners.

Here take a look:

Fixed signage white rock

That’s the “before” photo above. Notice that the signs are very attractive – and show off the TLC company logo very nicely – but don’t actually tell you that you can get your oil changed there – and don’t offer an incentive to come on in and give them a try.  Okay. Now let’s look at the “after” photo:

New Signage With Call To Action

Now, not only do you know that it’s an oil change shop – you also know that if you’re a new customer, you’re going to receive a 50% discount on your first oil change. Now “this” is Roadside Marketing.

Coming back to what I love about my work. I know from experience that TLC owners, Rick and Pat Chase and Sean Adams, are going to experience a tremendous increase in the number of drivers who make an instant decision to pull in and take advantage of their special offer – but I can’t prove it yet – so stay tuned because I “will” write a follow up piece to tell you what happened.

By the way, the idea of the 50% discount came out of one our brainstorm sessions. When we calculated the lifetime repeat and referral value of their customers, it was obvious that they would benefit by getting “lots” of brand new customers in the door – by offering a special incentive. (In another brainstorm session, we agreed on how to keep those customers coming back by launching The TLC Loyalty Club – offering a permanent 15% discount on all future oil changes). BTW this is profitable because they still receive full margin on all the other products/services they provide.

Your call to action:

This is “dangerous” marketing. We put the banners up on the weekend because city hall bureaucrats don’t work on weekends – and we should be okay anyway because the banners are “temporary” – but it’s always a bit of a guessing game as to whether a city crew will haul them away – or not!  (If they do, wanna bet we’ll put ‘em up again – one way or another?)

Okay. Over to you. First, are you visible – really visible – to the world around you. If you don’t have physical premises, can you “wrap your ride” with graphics? Or Install a car-top sign on the roof of your vehicle. If you’re in the trades do you have over-size site signs on your projects that tell passers-by who you are and what you do that’s different and better?

Second, what are you doing to attract new customers? The TLC Team give us an excellent example of how to bring ‘em in. Now, what can you do?

Jonathan will be here Thursday with the Social Media Challenge.

And I’ll see you Next Tuesday!

Neil

Ps – Why not give TLC a try – and if you do I’d love to hear your comments. They have locations at 5797 200th Street in Langley, and at 15120 32nd Ave Diversion in South Surrey (with Port Coquitlam opening soon).

Pps – Mark your calendar with our upcoming events: 

1. Our Marketing Dangerously Social Media Challenge Meetup, held last night, was a total sell out. Join us next month at Trinity Western University. Watch for details in Thursday’s Marketing Dangerously.

2. This Thursday, from 4 to 6, in Surrey, BC, I will be doing a two hour workshop for First Canadian Barter – on instant ideas that can boost your sales. This event is open to the public and is only $49. For details please email: info@barterfirst.com  or call 604.759-3223.

3. Yes, I am doing a repeat of our full day workshop on using ecommerce and social media to boost your sales. It’s titled, “Online Marketing – 2012,’ and will be held on April 18 here in Langley. Email me for details at ng@neilgodin.com . (We’re reworking the landing page, I’ll post it in a day or two).

I dropped in to visit MD member Eliza Olson, President of the Burns Bog Conservation Society last week.

(http://www.burnsbog.org/). What a whirlwind. Tiny suite of offices in Delta. Crammed with educational stuff about what bogs are; what they do for our world. Why we’ve got to protect them. I was curious to know how Liza and the society are doing – given the terrible state of affairs for most non-profits right now – with deep cuts in corporate, personal and government giving. (Hey. If you think it’s tough being a “business” entrepreneur right now – how would you like to be a “social” entrepreneur like Eliza?)

“So. Eliza. How are you doing? “ I asked. “We’re keeping our head above water,” she replied, and then unloosed (is unloosed a word?) a torrent…  as she rattled off all the things she and her colleagues do to keep the funding coming.

Here’s my favorite among the many:  Every year they host “The Burns Bog Non Gala.”  This is a non event like none other. This year it’s not hosted by Queen Elizabeth – and will not be held at Buckingham Palace. Performances will not include a stunning line up of no-shows, including The Barenaked Ladies, Shania Twain and 54-40. Even teen heartthrob, Justin Bieber, is slated not to attend.

And, the fund-raising connection?  Well. It will cost you $25 to RSVP that you will not attend alone. $35 if you and a companion will not attend. $50 if no member of your family will attend. $75 if you want to make sure Justin Bieber won’t be there. $ $100 if you want to say stay-away to Shania Twain – and, get this — $250 if you want to make sure Nickleback is a no-show (why all this dissing of Nickleback, huh?)

Eliza calls every person who donates $100 or more, to thank them personally. She also calls every member of their “Guardians Club,” a Monthly Giving Program – every year as well.

In other words. She and her team are a perpetual motion, marketing machine. They’ve teamed with Husky and Mohawk for a rebate program on gas purchases. They’ve hooked up with Twining’s Tea, COBS Bread, Abbydeals.com – and many others – for a dizzying array of promotions that never stop.

And what do they with the funding? They educate the public – and our kids – about the need to preserve our peatlands – and they advocate for protection of Burns Bog against intrusions like the South Fraser Perimeter Road, which Eliza and many others argue could be routed around the bog – at a lower cost. (BTW, Eliza recently won a CBC “Champion of Change” award worth $10,000 for her advocacy work – which she said is just enough to help launch a law suit against the federal government.)

Your call to action:

I was tired when I left Eliza’s office. I found the multitude and the magnitude of their marketing, education and advocacy activities dizzying. And on the drive home I kept thinking about this question.

“Imagine that you and I – as business entrepreneurs – were even a fraction as active as Eliza and company are as social entrepreneurs. What would that do for your business?”

And here’s what I suggest that you and I do about it: Most retailers maintain an annual marketing and advertising calendar – with the big events marked off (Easter, 10^th Anniversary, Sale Events, etc.) But this is something we should all do.

Why not create a calendar (now) – and record everything you do currently as a start. And then, why not start adding marketing events and activities. Could you form a Meetup.com group and schedule monthly meetings? How about holding a reception for your clients and prospective clients?  Going to start blogging? Why not insert a launch date?  I do these things now – but Eliza has inspired me to take it to the next level – and beyond. You?

See you Thursday with our Social Media Challenge.

Neil

Ps – Mark your calendar with our upcoming events: 

1. Our Marketing Dangerously Social Media Challenge Meetup will be held Monday, March 26. Details and RSVP at: http://ow.ly/9FTit .

2. I will be doing a two hour workshop for First Canadian Barter – on instant ideas that can boost your sales. This event is open to the public and is only $49. For details please email: info@barterfirst.com .

3. Yes, I am doing a repeat of our full day workshop on ecommerce and using social media to boost sales. It’s titled, “Online Marketing – 2012,’ and will be held on April 18 here in Langley. Email me for details at ng@neilgodin.com . (We’re just reworking the landing page, I’ll post it next week).

One of our team members recently experienced Tethered service first hand. She couldn’t believe the quality and person-ality of the service she received – and she was completely blown away by the price.  (So was I – I’m used to paying a much higher hourly rate, with no ceiling on the total bill – and the sky’s the limit).

So. I called Robert and asked him what gives.  His response: “These are difficult times, and we decided that we needed to break from the crowd in some way – and this pricing policy made the most sense.”

He explained that they decided to get really “real” with their approach to pricing – acknowledging the truth that while a computer can be in for repair for eight hours or more – most of that time (doing back-ups, for example), does not require hands-on attention from a tech – “so why charge as if it did?”  Instead, he decided, why not make low pricing a fabulous differentiator – and generate greater profit by attracting much more work?  I think this is a perfect win-win, and a great formula for marketing in a tough economy!

In this case, Robert and his team simply priced their work realistically. “The truth is that the average service requires two hours of a technician’s actual time – so that’s the way we price it,” Robert explained – noting that parts are always charged “in addition” to the service fee. “We may lose a little (or even a lot) on some jobs, but overall the policy works very well.”

Is this dangerous marketing? Of course. There will be jobs that take days of a technician’s time. But if they did their math correctly, it all comes out in the wash.

The Call to Action:

This story makes me wonder how the rest of us could review our pricing models – looking for realistic ways we could cut costs for our customers – without cutting into our own profits. Tethered Computer Services (20193 56 Avenue, Langley, BC, 604.595.1605) provides a perfect example. What could you do?

See you next time.

NG

Ps – Robert also said their average turnaround time on service is “same day or next day” – with “same day” the goal “whenever humanly possible” – and he said they seldom go beyond that standard. This gives them yet another huge differentiator, and competitive edge. (Hey, my service guys tell me “two days minimum” – and then try to make me feel like I should be grateful).

(Uh, just in case my guys are reading this, I have a message for them: “Goodbye Guys!”)

While we haven’t been blogging lately, we’ve certainly been busy with our Monthly Meetups and Workshops and well as our on-site consulting and training with our wonderful clients! And we’re delighted to be sharing our ideas with you once again.

So. Back to the question: Are you sociable yet?

Are you on Facebook, Twitter, Youtube, LinkedIn or Google+ for instance?  We hear from so many well-meaning business folk who have spent hours setting up their pages, adding pictures, linking and liking articles – but have had little success with actual engagement – and have achieved very little in terms of results. Does this include you?

If so, let’s start over. Creating an account, although a good start, is NOT a strategy! If you’re overwhelmed, pick just one platform – master it and then move on.  If you did this with our top 5, you’d be a black belt by Summer – and you would see results!

Facebook  -  Over half the local population are regulars here, spending in excess of 8 hours a week. Can they find you?
Twitter – Another world record broken – 12,233 TPS (Tweets per second) during the Super Bowl! Who is following you?
Youtube – With 4,000,000,000 views per day – Who is subscribing to your channel?
LinkedIn – Two people sign up every second – they’re on average 43 years of age and earn $103,000. Are you connected?
Google+ – Still a relative new-comer, but with over 67 Million signed up (if you’re a member, Google gives 3 times the weighting to your personal search results). Who is in your circles?

Sure they’re just numbers but isn’t everything? Being Sociable has a variable ROI as we know, but what tremendous ROR (Return on Relationships) you can earn – and that can lead to sales!

The Challenge: Make time for your social media program

So here’s the challenge. Pick one platform. Spend 15 minutes  there, three times a day, 7 days a week and then see the results – I added over 60 new Likes on Facebook last Month – that’s 60 potential sales ambassadors with 130 friends each, on average. Can you reach 7800 people at zero cost any other way?
Go on – be Sociable – and we’ll like you for it!

See you online?
Jonathan