That’s Paul Verge, owner of AIM Electrical and Plumbing in Halifax. While the local economy tanks, Paul has revved up sales using a little toilet humor.
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Plumber Takes Plunge – Soaks Up Sales
Posted on November 1, 2011 Written by Leave a Comment
“Trade Show Guy” Attracts Sales
Posted on February 13, 2011 Written by Leave a Comment
Positioning yourself as “the expert” changes the game from “selling” to “advising.” Here’s a perfect example from the world of trade show exhibitry.
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Heart Attack Grill Expands to Vegas
Posted on February 13, 2011 Written by 1 Comment
Political incorrectness can pay. While others shrink, the HAG keeps growing. Can we learn from this disgusting, sexist example of great marketing?
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